Improving Messaging for a Unique Product Offering


In a competitive medical imaging market, Agfa HealthCare took a leap ahead by introducing a new enterprise imaging sharing platform. The innovative system reached far beyond the radiology department, giving KNB the opportunity to message to CIOs and IT directors about how to leverage existing investments to integrate all images – from pathology to ophthalmology and more - throughout the healthcare enterprise.

Integrated Activation

We aligned the first-of-its-kind system with a leader in innovation and quality patient care –The Cleveland Clinic. Dr. Martin Harris, Cleveland Clinic, along with Louis Lannum, director of enterprise imaging and Dr. Cheryl Petersilge, medical director of radiology worked with us to launch the platform to all target audiences. Cleveland Clinic and Agfa HealthCare spokespeople presented information at the annual HIMSS (Health Information Management Systems Society) and RSNA (Radiological Society of North America) conferences at the Agfa HealthCare booth as well as exclusive luncheons and 1-on-1 media interviews.

Track & Act

Significant media coverage in top media publications in the Radiology and Health IT space:
23 articles published
18 Media interviews secured at major trade shows
19 Media representatives attending events at major tradeshows

Significant media coverage, including 23 published articles.