When you think of podcasts – true crime, comedy, or fictional entertainment shows probably come to mind. But digital content focused on healthcare and medicine is an equally popular genre, with thousands of podcasts devoted specifically to these topics.
According to an Edison Research report, 42% of Americans confirm having listened to a podcast in the past month. So perhaps it’s little wonder healthcare experts — from providers to vendors — are launching their own shows and appearing as guests to help educate the public and offer insights as thought leaders.
Complex topics are nearly impossible to explain in a two-sentence quote or 12-second soundbite. But the format of a podcast allows for both dialogue and discussion. With an average length of 25 minutes, podcast guests have time to break down complex information and ensure the content is accessible, engaging, and understandable. KNB recently booked a client on an NPR podcast, and the length of the interview allowed our client to explain how blockchain technology is used in healthcare. Plus, the hosts were able to ask questions, which prompted additional discussion and insights that traditional print and broadcast media just can’t accommodate.
Healthcare visionaries use thought leadership via podcasts as a platform to share their insights, challenge the status quo, and make a positive impact in their respective fields. It’s one way to share personal experiences, successes, and failures, which can help to humanize the thought leader and make insights more relatable to a wider audience.
Healthcare visionaries use thought leadership via podcasts as a platform to share their insights, challenge the status quo, and make a positive impact in their respective fields.
There are several ways for networking to take place through podcasts. Hosts have the option to choose who’s on the show and develop appropriate questions, while guests have the opportunity to share valuable industry insights and news with listeners. Podcasts are also a tool for knowledge sharing, where physicians, researchers, administrators, and other professionals can discuss medical advancements, treatment options, and policy to help educate the general public.
To maximize the impact of your healthcare podcast and further enhance brand awareness, you can repurpose content in a variety of ways: