Keeping You Up to Speed

PR’s Evolving Shift to Mobile

The adoption of communications tools such as PCs, fax machines, email, the web and social media have radically altered how we operate and interact with each other, both on a personal and business level. Likewise, mobile communications is revolutionizing how we practice public relations.

PR's Shift to Mobile

The adoption of communications tools such as PCs, fax machines, email, the web and social media have radically altered how we operate and interact with each other, both on a personal and business level. Likewise, mobile communications is revolutionizing how we practice public relations.

Utilizing Digital/Social Media to Raise Awareness for a Serious Cause

When we think of physicians, rarely do we think of the occupational health hazards they face – particularly physicians who perform life-saving interventional procedures such as coronary angioplasty, vascular surgery, and those involved in interventional radiology and electrophysiology. What all these medical specialties have in common is the use of ionizing radiation.

10 Considerations Successful Crisis Communications Management

We live in a world where crises seem to erupt regularly: from data breaches, incidences of workplace violence and reputational issues to natural disasters, severe improprieties and the threat of pandemics. The fact is, organizations that aren’t prepared to deal with these and other issues truly have their heads in the sand. Unfortunately, approximately 95 percent of organizations today remain either completely or significantly unprepared for a crisis.

Remote Monitoring Tools Provide a New Standard of Care for Patients with Chronic Conditions

This is the last in a series of blogs that celebrate a decade in technology innovation in recognition of National HIT Week.

Robotics in Medicine: The Future is Now!

This is the fourth in a series of blogs that celebrate a decade in technology innovation in recognition of National HIT Week.

Wearable Medical Devices and Sensors: In Fashion and Not Going Out of Style

This is the third in a series of blogs that celebrate a decade in technology innovation in recognition of National HIT Week.

Telemedicine: The 21st Century’s Answer to the House Call

This is the second in a series of blogs in recognition of National HIT Week by celebrating a decade in technology innovation.

Predictive Analytics: A Crystal Ball into the Future for Marketers

Predictive analytics has become an invaluable tool for providers and payers within the healthcare industry for improving patient care, managing chronic disease, improving hospital administration and supply chain efficiencies, and managing costs. Now, marketers are appreciating the value predictive analytics can bring in leveraging the explosion of data available today to improve the bottom line. It can empower them by predicting where their best leads and prospects will be, as well as the most effective ways to reach and engage them.

Athletes Guide PR Career Best Practices

As a competitive athlete, albeit a purely recreational one these days, I have found that the lessons learned on the field, or in my case, on the water, are incredibly relevant in my career.

Health Information Technology (HIT) Needs Its Story Told

HIT leaders must take on storyteller role National Health IT Week offers an opportunity for payers, providers, government, vendors, patients and consumers to celebrate health information technology (HIT) innovations, results, lessons learned and emerging directions. But celebrating past performance isn’t enough. For HIT to turbocharge industry-wide transformation, every HIT professional must take on the increasingly important role of storyteller—sharing the sagas of people and organizations that made a difference.

Media Training is the Key to Successful Interviews – Part 1

This is the first in a series of blogs that address the importance of and “how-to” of media training. Throughout my career, I have had the privilege of watching some incredibly talented and intelligent CEOs and other senior executives master media interviews they participated in, either on television, radio or with a print reporter. Alternatively, I have seen others fail miserably at trying to communicate to a broadcast interviewer or print reporter. Invariably, “bad” interviews will always be blamed on the reporter. “They were out to get me/the company,” “They didn’t understand my/our business,” “They asked stupid questions,” “They didn’t give me enough time to finish what I needed to say,” are only a few of the many excuses I’ve heard from company spokespersons I’ve worked with as to why the media interview they participated in either did not result in a story or did not communicate the messages the spokesperson/company wanted to communicate.

Good Writing Will Never Go Out of Style

One of our clients shared a new and exciting technology development with us the other day. Following some brainstorming and strategy discussion with my internal agency account team, I was eagerly ready to hit the ground running and pitch our target media.

In the high profile spotlight, steer clear of memorable flub

Being in the public eye is no easy task. Yes, no denying, fame comes with some great perks. But for me the choice was always easy. I wanted to be the behind scenes. I like being the muse. The coach. It comes with its own power, really. Getting the executive, the celebrity, the guest of honor to recite the words you’ve written. To follow the path you’ve laid.

Good Client Service Never Outdated

  In the 30+ years I have been a public relations practitioner, much has changed, initiated primarily by changes in technology. For example, my IBM Selectric typewriter was replaced by the laptop and iPAD; most mail, as well as telex and the messenger has been replaced by email; social media has changed how a company communicates with its publics, and mobile telephones have blurred the line between work and leisure time. The one thing that has remained constant however, is what I consider to be the top 10 tenets of good client service: