Why KNB?
Our team of professionals has extensive experience in the healthcare, biotech, and life sciences sectors. We stay up-to-date with industry trends, news, and regulations, ensuring your content is not only accurate but also relevant and timely.
Messaging in the healthcare space is nuanced, and so are your content needs. That's why we work closely with you to develop a customized content strategy tailored to your specific goals, audience, and brand identity.
Our content creation services cover a wide range of formats, including blog posts, whitepapers, case studies, social media content, email newsletters, infographics, and more. We'll help you choose the right mix of content to achieve your marketing and PR objectives.
You need high-quality content that meets your expectations. Our expert editors ensure that every piece of content is not only well-written but also consistent with your brand's voice and style guidelines, every time.
You need to justify your activities, and we get that. We firmly believe in the power of data-driven marketing. Our team will work with you to set key performance indicators (KPIs) and track the success of your content, helping you make data-informed decisions to optimize your strategy over time.
Our content creation process
strategy
creation
review
promotion
optimization
Discovery + strategy: We start by understanding your goals, target audience, and unique selling points. From here, we identify your key subject matter pillars. We also review existing content and complete a content audit. Based on this information, we'll develop a content strategy that aligns with your marketing and PR objectives.
Topic + keyword research: Our team will conduct in-depth research to identify relevant topics and keywords that resonate with your target audience, ensuring your content is both informative and optimized for search engines.
Content creation: Our skilled team will craft engaging content that reflects your brand's voice, adheres to industry standards, and addresses the needs of your target audience.
Editing + review: Our editors will thoroughly review each piece of content, making sure it is well-structured, free of errors, and consistent with your brand's guidelines.
Publishing + promotion: We will help you publish your content across various channels and platforms, while also implementing promotional strategies to amplify your reach and drive engagement.
Performance + optimization: We monitor the performance of your content and provide regular reports, helping you make data-driven decisions to refine your content strategy and achieve better results over time.
Our content creation process
strategy
Discovery + strategy: We start by understanding your goals, target audience, and unique selling points. From here, we identify your key subject matter pillars. We also review existing content and complete a content audit. Based on this information, we'll develop a content strategy that aligns with your marketing and PR objectives.
Topic + keyword research: Our team will conduct in-depth research to identify relevant topics and keywords that resonate with your target audience, ensuring your content is both informative and optimized for search engines.
creation
Content creation: Our skilled team will craft engaging content that reflects your brand's voice, adheres to industry standards, and addresses the needs of your target audience.
review
Editing + review: Our editors will thoroughly review each piece of content, making sure it is well-structured, free of errors, and consistent with your brand's guidelines.
promotion
Publishing + promotion: We will help you publish your content across various channels and platforms, while also implementing promotional strategies to amplify your reach and drive engagement.
optimization
Performance + optimization: We monitor the performance of your content and provide regular reports, helping you make data-driven decisions to refine your content strategy and achieve better results over time.
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