Why KNB?
Our seasoned PR experts understand the nuances of these industries. We tailor our strategies to resonate with your specific audience, whether it's the medical community, biotech enthusiasts, dental practitioners, or life sciences stakeholders.
Building credibility is paramount in PR. With our extensive experience in healthcare, biotech, dental, and life sciences, we can help you establish trust and authority within your industry.
Engaging your target audience is key to success. Our team employs a blend of innovative approaches to captivate your audience and keep them informed and intrigued.
Ultimately, PR is about results. We're committed to driving measurable outcomes for your brand, whether it's increased media coverage, heightened awareness, or enhanced reputation.
Our public relations process
strategy
research
content
review
promotion
tracking
+ optimization
Discovery + strategy: We commence by gaining a deep understanding of your PR goals, target audience, and unique selling points. Building on this foundation, we pinpoint your key subject matter pillars. Concurrently, we evaluate your existing content and conduct a thorough content audit. Armed with this valuable information, we craft a content strategy that seamlessly aligns with your marketing and PR objectives.
Topic + keyword research: Our team dives into extensive research to uncover pertinent topics and keywords that strike a chord with your target demographic. This meticulous approach ensures that your content not only informs but also ranks well on search engines, enhancing its visibility.
Crafting content: Our skilled team of content creators excels at crafting engaging content that mirrors your brand's distinctive voice. We adhere to industry best practices and ensure that each piece of content directly addresses the needs and interests of your target audience.
Editing + review: Quality assurance is paramount to us. Our dedicated editors meticulously review every piece of content, guaranteeing it is well-structured, free of errors, and consistently aligned with your brand's guidelines.
Publishing + promotion: We take a proactive role in helping you disseminate your content across various channels and platforms. Simultaneously, we implement effective promotional strategies designed to extend your reach and drive engagement with your target audience.
Performance tracking + optimization: Our commitment to excellence doesn't end with content creation and distribution. We continuously monitor the performance of your PR efforts and provide regular, data-driven reports. These insights empower you to make informed decisions, refine your PR strategy, and achieve increasingly better results over time.
Our public relations process
strategy
Discovery + strategy: We commence by gaining a deep understanding of your PR goals, target audience, and unique selling points. Building on this foundation, we pinpoint your key subject matter pillars. Concurrently, we evaluate your existing content and conduct a thorough content audit. Armed with this valuable information, we craft a content strategy that seamlessly aligns with your marketing and PR objectives.
research
Topic + keyword research: Our team dives into extensive research to uncover pertinent topics and keywords that strike a chord with your target demographic. This meticulous approach ensures that your content not only informs but also ranks well on search engines, enhancing its visibility.
content
Crafting content: Our skilled team of content creators excels at crafting engaging content that mirrors your brand's distinctive voice. We adhere to industry best practices and ensure that each piece of content directly addresses the needs and interests of your target audience.
review
Editing + review: Quality assurance is paramount to us. Our dedicated editors meticulously review every piece of content, guaranteeing it is well-structured, free of errors, and consistently aligned with your brand's guidelines.
promotion
Publishing + promotion: We take a proactive role in helping you disseminate your content across various channels and platforms. Simultaneously, we implement effective promotional strategies designed to extend your reach and drive engagement with your target audience.
tracking
+ optimization
Performance tracking + optimization: Our commitment to excellence doesn't end with content creation and distribution. We continuously monitor the performance of your PR efforts and provide regular, data-driven reports. These insights empower you to make informed decisions, refine your PR strategy, and achieve increasingly better results over time.
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