Discovery + strategy: We commence by gaining a deep understanding of your PR goals, target audience, and unique selling points. Building on this foundation, we pinpoint your key subject matter pillars. Concurrently, we evaluate your existing content and conduct a thorough content audit. Armed with this valuable information, we craft a content strategy that seamlessly aligns with your marketing and PR objectives.

Topic + keyword research: Our team dives into extensive research to uncover pertinent topics and keywords that strike a chord with your target demographic. This meticulous approach ensures that your content not only informs but also ranks well on search engines, enhancing its visibility.

Crafting content: Our skilled team of content creators excels at crafting engaging content that mirrors your brand's distinctive voice. We adhere to industry best practices and ensure that each piece of content directly addresses the needs and interests of your target audience.

Editing + review: Quality assurance is paramount to us. Our dedicated editors meticulously review every piece of content, guaranteeing it is well-structured, free of errors, and consistently aligned with your brand's guidelines.

Publishing + promotion: We take a proactive role in helping you disseminate your content across various channels and platforms. Simultaneously, we implement effective promotional strategies designed to extend your reach and drive engagement with your target audience.

Performance tracking + optimization: Our commitment to excellence doesn't end with content creation and distribution. We continuously monitor the performance of your PR efforts and provide regular, data-driven reports. These insights empower you to make informed decisions, refine your PR strategy, and achieve increasingly better results over time.