Vice President of Marketing + Sales
Beth Cooper, JD / MBA
Beth has over 20 years of professional experience, with a focus on the healthcare and marketing fields. Beth is responsible for conceiving and executing marketing strategies and tactics to drive growth and generate leads. In addition, she supports the PR team with amplification, overall brand development, and messaging in the marketplace to ensure KNB’s clients are leading the conversation in healthcare.
- Go-to-market planning
- Brand + creative strategy
- Innovation strategy
- Integrated marketing leadership
- Content development
- Thought leadership
- Artificial intelligence
- Performance optimization
- Healthcare compliance
- Audience engagement
- Go-to-market planning
- Brand + creative strategy
- Innovation strategy
- Integrated marketing leadership
- Content development
- Thought leadership
- Artificial intelligence
- Performance optimization
- Healthcare compliance
- Audience engagement
All about Beth
Business, law + marketing expertise
Beth has a BBA in Marketing from Pace University’s Lubin School of Business, an MBA in Management from Rider University, and a JD from Thomas Jefferson School of Law.
Career snapshot
23 years of professional experience
Where creativity, passion + expertise intersect
Beth thrives at the intersection of health and technology, where innovation is constant and there’s never a dull moment. Her marketing passions and expertise span:
Branding + creative strategy: shaping differentiated identities, messaging, and positioning for healthcare and life sciences innovators.
Content building: creating authoritative, engaging thought leadership across digital and social channels.
Analytics: turning data into insights to showcase wins, optimize performance, and prove measurable ROI.
AI (generative, automating, agentic): leveraging cutting-edge technology to streamline workflows, enhance creativity, and drive scalable marketing impact in the medtech space.
Compliance: ensuring marketing strategies and communications are ethical and legal, aligning with regulations while still breaking through with clarity and creativity.
Speaking to patients, investors + innovators with ease
Through both her personal experience and professional background, Beth connects most naturally with the following health and biotech audiences:
Caregivers + patients: Beth has lived this role personally for many years, allowing her to communicate with this audience authentically and with genuine empathy.
Investors: With an MBA and a lifelong fluency in finance (her father is an accountant), Beth naturally “speaks financial-ese,” highlighting value, scalability, credibility, and ROI potential in ways that resonate.
The health tech community: A self-proclaimed innovation geek, Beth connects easily with others who are passionate about new, life-changing technologies.
From genomics to AI-driven therapeutics
Beth is deeply inspired by the intersection of science, technology, and care. She has a personal connection to genetics and genomics—as both a caregiver and a carrier of Fragile X syndrome—which brings authenticity and empathy to her work in this space.
She is fascinated by the rare disease community and passionate about advancing awareness and innovation in this area.
Beth also cares deeply about neurology and neurodevelopmental disorders, including Fragile X and autism spectrum conditions, and values technologies that enhance communication and quality of life. She was fortunate to collaborate with Control Bionics, an AAC company, on many aspects of their marketing and PR.
As a woman, she takes a special interest in women’s and reproductive health, particularly where it overlaps with genetics, carrier screening, and maternal-fetal medicine.
Beth is equally passionate about digital health and AI-driven therapeutics, where technology accelerates discovery, personalizes treatment, and enhances care. She has collaborated with several companies in this space, including Prognos, Noze HL7, Rejuve.AI, and Azra AI.
Her "why"
Beth experienced the inequitable, dysfunctional parts of the healthcare system firsthand—as a caregiver and through her family’s connection to a rare genetic condition. Those challenging experiences became her motivation, inspiring her to dedicate her career to helping fix what’s broken. Her work blends strategy and creativity to support organizations striving to make healthcare better.
Honors for leadership and impact
Noble Awards Outstanding Health + Biotech PR Agency
Health IT Marketing Community Awards Blog of the Year | Best Landing Page | Marketing Person of the Year | Rising Star | Health Campaign of the Year | Best Use of PR
Hermes Creative Awards Overall Blog | 3D Mail Piece | Unique Twitter Chat
Muse Creative Awards Revolutionary AI Online Ad Campaign
Outside the office
Beth has lived in four countries across three continents and has traveled to over 60 countries.
In her own words
A philosophy shaped by caregiving + creativity
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The labor of love that is long-term caregiving engendered my passion for upending the way healthcare is accessed and delivered. I seek out partnerships with companies who are making disruptive changes, then strive to match their healthcare innovation with creativity in communicating. Sometimes the only thing standing between a good idea and success is making sure the right ears hear about it. |
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— Beth Cooper, JD / MBA
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