The 7 dimensions of media value
Each media hit is assessed using KNB PRISM’s proprietary scoring formula, which evaluates:
A media hit is only valuable if it communicates the right message. We assess whether your core brand messages are clearly conveyed, ensuring that coverage aligns with your strategic goals.
Digital PR success isn’t just about visibility—it’s about action. A backlink directs traffic to your website, enhances SEO, and increases engagement with your campaign.
(CEO, SME, author byline)
Thought leadership is critical in healthcare and biotech. Coverage that includes an executive, subject matter expert (SME), or authored content establishes credibility and positions your brand as an industry leader.
The right audience matters more than broad reach. Coverage in industry-specific outlets with decision-makers and stakeholders maximizes impact and drives real engagement.
While reach alone isn’t everything, the size and authority of the publication determine the exposure level. High-tier and niche industry publications can offer different but equally valuable types of influence.
Not all mentions are created equal. Being featured in the headline, lead paragraph, or as a focal point in the story has more weight than a mention at the end of the article.
Visual branding strengthens recognition and recall. Whether it’s a logo, executive headshot, data visualization, or video, branded assets increase the effectiveness and memorability of media coverage.
Score ranges at a glance
700–1000
500–699
250–499
Under 250
Score 700–1000: exceptional performance
This media placement delivers maximum value, featuring key messages, expert insights, backlinks, and strong visibility in a highly relevant, high-reach outlet. Coverage at this level enhances brand recognition and drives real engagement with your target audience. This is the kind of placement that makes a lasting impact.
Score 500–699: strong performance
This is a highly effective media placement, generating strong visibility and audience engagement. It includes valuable elements such as expert quotes, backlinks, and brand visuals in a reputable industry publication. This coverage is making a meaningful contribution to your brand’s presence and positioning.
Score 250–499: moderate exposure
This media mention adds to your overall brand awareness and credibility. This mention helps expand your reach and reinforce your market presence, even if it does not include every key element of an ideal placement.
Under 250: limited value
Every media mention contributes to your overall PR success, and this placement adds to that foundation. While it may be brief or in a smaller outlet, it contributes to ongoing awareness and recognition.
Score ranges at a glance
700–1000
Score 700–1000: exceptional performance
This media placement delivers maximum value, featuring key messages, expert insights, backlinks, and strong visibility in a highly relevant, high-reach outlet. Coverage at this level enhances brand recognition and drives real engagement with your target audience. This is the kind of placement that makes a lasting impact.
500–699
Score 500–699: strong performance
This is a highly effective media placement, generating strong visibility and audience engagement. It includes valuable elements such as expert quotes, backlinks, and brand visuals in a reputable industry publication. This coverage is making a meaningful contribution to your brand’s presence and positioning.
250–499
Score 250–499: moderate exposure
This media mention adds to your overall brand awareness and credibility. This mention helps expand your reach and reinforce your market presence, even if it does not include every key element of an ideal placement.
Under 250
Under 250: limited value
Every media mention contributes to your overall PR success, and this placement adds to that foundation. While it may be brief or in a smaller outlet, it contributes to ongoing awareness and recognition.
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