HEALTHCARE | LIFE SCIENCES | HEALTH TECH | BIOTECH

Market
research

for life sciences + health tech

In the competitive fields of life sciences and health tech, staying ahead requires comprehensive knowledge of the market. At KNB Communications, our market research services help you gain the actionable insights needed to guide your strategic decisions. Whether you're preparing for product launches, expanding into new markets, or refining your current offerings, our custom market research methodologies ensure you’re equipped with the data necessary to succeed.

What we offer

Primary research
Secondary research
Competitive analysis
Industry trends + forecasting
Regulatory landscape research
Market sizing + segmentation
Surveys, interviews + focus groups
Ethnographic studies
KOL influence mapping
Brand awareness + sentiment analysis
Behavior studies

What we offer

Primary research
Secondary research
Competitive analysis
Industry trends + forecasting
Regulatory landscape research
Market sizing + segmentation
Surveys, interviews + focus groups
Ethnographic studies
KOL influence mapping
Brand awareness + sentiment analysis
Behavior studies

Why KNB?

Why choose KNB Communications for your market research needs in health tech + life sciences?

Deep industry experience

We focus exclusively on life sciences and health tech, which means we understand the unique challenges and nuances of these industries. Our specialized expertise ensures that the insights we provide are relevant and immediately actionable.

Tailored research methodologies

Every research project is customized to meet your specific goals. Whether it’s exploring new markets, understanding competitive dynamics, or identifying growth opportunities, we design our research to fit your unique needs.

Actionable insights

Our research is not just about collecting data; it's about providing insights that fuel strategic decisions. We help you move beyond raw data to clear, meaningful conclusions that drive your business forward.

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Our market research services

Primary research

Our primary research services enable you to gather original data directly from your target audience, giving you insights tailored to your specific business needs. We employ various qualitative and quantitative research techniques to deliver accurate, actionable information.

Surveys: Collect valuable insights from healthcare professionals, patients, and industry stakeholders to understand emerging trends, brand awareness, and product perception.

Interviews: Gain deep qualitative insights through in-depth interviews with key opinion leaders (KOLs), decision-makers, and industry experts.

Focus groups: Explore in-depth feedback from small groups of relevant participants on topics like new product concepts, customer pain points, and user experience.

Ethnographic studies: Observe healthcare professionals and patients in real-world settings to understand behavior and decision-making processes in context.

Secondary research

Our secondary research capabilities are designed to leverage existing data sources to provide you with a broad understanding of the market. We access proprietary databases, industry reports, and academic publications to gather relevant information.

Competitive analysis: Stay ahead of competitors by understanding their positioning, product offerings, and marketing strategies.

Industry trends + forecasting: Identify emerging trends in health tech and life sciences, helping you forecast market changes and prepare for future opportunities.

Regulatory landscape: Navigate the complex regulatory environment with research that keeps you up to date on changing laws, regulations, and compliance requirements.

Market sizing + segmentation: Define your target markets and estimate their size, growth potential, and key drivers to inform business strategy.

Example life sciences + heath tech market research projects:

New product market entry: We conducted both primary surveys and in-depth interviews with healthcare professionals to assess the demand for a new diagnostic device, resulting in a data-driven market entry strategy.

Competitive landscape analysis: Using secondary research, we delivered a comprehensive competitive landscape analysis for a health tech client seeking to launch a new software platform, outlining key competitors and market positioning strategies.

Patient behavior study: We conducted an ethnographic study to observe patients using wearable health devices, leading to insights that improved product functionality and user experience.

KOL influence mapping: Through a combination of interviews and social listening, we mapped out the most influential key opinion leaders in the personalized medicine space to aid in strategic partnerships.

Brand awareness + sentiment analysis: Using survey-based primary research, we assessed brand perception across various stakeholders in the biotech industry, helping refine marketing messages.

Regulatory impact assessment: We researched the changing regulatory landscape for medical devices in Europe and the U.S., helping a life sciences company prepare for international expansion.

Market segmentation study: Through secondary research and primary focus groups, we segmented the health tech market to identify the most promising customer profiles for a digital therapeutics company.

Digital health market analysis: Our secondary research team conducted a thorough review of industry reports and data to define market growth areas for AI-driven health platforms.

Our market research process

Discovery +
strategy

Research design +
collection

Data analysis +
reporting

Strategic
recommendations

Discovery + strategy: We start with a deep dive into understanding your objectives, target audience, and business goals. This initial phase allows us to define the research focus and design a tailored strategy that meets your needs.

Research design + data collection: We use a mix of primary and secondary research techniques, depending on the project, to gather meaningful insights. Whether it’s through surveys, interviews, or competitive analysis, we ensure that our methods align with your business objectives.

Data analysis + reporting: Our team of experts thoroughly analyzes the data to extract actionable insights. We deliver this information in clear, concise reports that offer strategic recommendations based on the research findings.

Strategic recommendations: We don’t just hand over the data. We help you interpret it, offering guidance on how to apply the insights to your strategic decisions. Our goal is to empower you with the knowledge needed to make informed choices and stay ahead in a competitive market.