Healthcare | biotech | dental | life sciences
Workshops
In the fast-paced world of healthcare, health tech, biotech, life sciences, and medical devices, effective communication and branding strategies are more important than ever. Our workshops are designed to equip your teams with the skills and knowledge they need to excel. Whether you're looking to enhance your brand, navigate media interactions, manage crises, or build executive thought leadership, KNB Communications offers tailored workshops that deliver tangible results.
- Branding workshops
- Media training workshops
- Crisis communications workshops
- Executive thought leadership + social media workshops
- Customized workshops
- Branding workshops
- Media training workshops
- Crisis communications workshops
- Executive thought leadership + social media workshops
- Customized workshops
Branding workshops
Your brand is the heart of your company. It’s how your audience identifies with you and what sets you apart in the health tech, biotech, and life sciences industries. Our branding workshops are designed to help you uncover, define, and refine your brand’s identity, message, and positioning. We begin by diving deep into your company’s core values, mission, and vision, ensuring that your brand reflects your company’s true essence and long-term goals. From there, we guide you through creating cohesive messaging, tone of voice, and visual identity that resonates with your target audience—whether it’s patients, providers, or industry stakeholders.
What's included
— Comprehensive brand audit
— Development of key messaging and positioning
— Creating brand personas that reflect your audience
— Visual identity alignment (logo, color palette, and more)
— Practical exercises to refine your brand story and tone of voice
Ready to build a brand that truly speaks to your audience?
Let’s talk. Schedule a conversation and discover how our branding workshops can transform your business!
Media training workshops
Navigating media interviews and speaking engagements can be a daunting task—especially when discussing complex health tech, biotech, or life sciences topics. Our media training workshops ensure that your executives and spokespeople are fully prepared to engage with journalists, influencers, and the public confidently. This workshop covers every angle of media interaction, from delivering key messages clearly and effectively to handling tough questions and staying on message during interviews.
What's included
— Customized media training specific to your company’s industry and challenges
— Key message development and how to stick to them
— Body language and tone of voice coaching
— Techniques for answering difficult or unexpected questions
— Mock interviews with real-time feedback
— Crisis communication training for unexpected media situations
Ready to represent your brand with confidence in any media interaction?
Let’s talk. Schedule a conversation and discover how our media training can prepare your team for success!
Crisis communications workshops
When a crisis hits, how your company responds can define its reputation for years. Our crisis communications workshops are designed to help your health tech, biotech, or life sciences firm prepare for any potential issue—be it a product recall, regulatory issue, or public relations crisis. This workshop teaches your team to handle high-pressure situations with strategic, calm, and effective communication that protects your brand and reassures stakeholders.
What's included
— Crisis communication planning and strategy
— Identifying potential crisis scenarios and creating response plans
— Building a crisis response team and roles
— Developing clear, concise messaging for public, internal, and media communications
— Media training for crisis situations
— Best practices for using social media during a crisis
Ready to protect your brand and handle any crisis with confidence?
Let’s talk. Schedule a conversation and learn how our crisis communications workshops can prepare your team!
Executive thought leadership + social media workshops
Your leadership team is your company's voice, and positioning them as thought leaders in the health tech, biotech, and life sciences industries can be a game-changer. Our executive thought leadership and social media workshops are designed to help your executives build their personal brands, increase visibility, and establish credibility in the marketplace. We’ll teach you how to leverage social media platforms like LinkedIn and Twitter to share valuable insights and connect with key audiences.
What's included
— Developing executive thought leadership strategies
— How to craft and publish thought leadership content (blogs, white papers, articles)
— Optimizing executive social media profiles for engagement and influence
— Building a content calendar for consistent posting
— Social media best practices for engaging with followers and key industry players
— Monitoring trends and staying ahead of industry conversations
Ready to position your executives as thought leaders and boost your social media presence?
Let’s talk. Schedule a conversation and discover how our combined workshop can amplify your influence!
Customized workshops
Every company faces unique challenges, and our customized workshops are designed to meet your specific needs in health tech, biotech, and life sciences marketing and communications. Whether you need a blend of branding, crisis management, or media training, we create workshops that are tailored to your goals and pain points. These personalized sessions offer a hands-on, practical experience that provides your team with the tools to excel.
What's included
— Tailored training sessions based on your unique business needs
— One-on-one coaching for leadership teams
— A combination of branding, media training, crisis communications, or social media strategy
— Actionable takeaways and step-by-step guides for implementation
— Ongoing support post-workshop to ensure success
Ready for a workshop tailored specifically to your business needs?
Let’s talk. Schedule a conversation and see how our customized workshops can deliver actionable solutions!
Why KNB?
At KNB Communications, we understand the unique challenges and opportunities within healthcare, health tech, biotech, life sciences, and medical devices. Our workshops are crafted by experts with deep industry knowledge, ensuring that the training you receive is relevant and impactful.
Every organization is different. We tailor our workshops to meet your specific needs and objectives, ensuring that the content is aligned with your business goals and the challenges your team faces.
Our workshops are interactive and engaging, providing hands-on training that allows participants to apply what they learn in real-world scenarios. This practical approach ensures that your team can confidently implement new strategies and skills.
You benefit from executive leadership without the overhead of a full-time hire. The flexibility of a Fractional CMO means you can adjust their priorities and focus to suit your needs and budget.
We have a track record of success in helping organizations enhance their communication and branding strategies. Our clients see measurable improvements in their media presence, brand perception, and crisis management capabilities.





Our workshop process
assessment
design


delivery
support
Needs assessment: We begin by understanding your organization's specific needs and goals. This step involves discussions with key stakeholders to identify the areas where training will be most beneficial.
Workshop design: Our team designs a customized workshop that addresses your identified needs. This includes creating a detailed agenda, developing training materials, and selecting the best trainers for your team.
Workshop delivery: We deliver the workshop at your location or virtually, providing an engaging and interactive experience for all participants. Our trainers bring real-world expertise and dynamic teaching methods to ensure a productive session.
Follow-up support: We offer ongoing support to help your team implement the strategies and skills learned during the workshop. This includes follow-up sessions, additional resources, and personalized guidance as needed.
Our workshop process
assessment
Needs assessment: We begin by understanding your organization's specific needs and goals. This step involves discussions with key stakeholders to identify the areas where training will be most beneficial.
design


Workshop design: Our team designs a customized workshop that addresses your identified needs. This includes creating a detailed agenda, developing training materials, and selecting the best trainers for your team.
delivery
Workshop delivery: We deliver the workshop at your location or virtually, providing an engaging and interactive experience for all participants. Our trainers bring real-world expertise and dynamic teaching methods to ensure a productive session.
support
Follow-up support: We offer ongoing support to help your team implement the strategies and skills learned during the workshop. This includes follow-up sessions, additional resources, and personalized guidance as needed.
Ready to get started?
Elevate your team’s capabilities in branding, media interactions, crisis management, and executive leadership. Contact us today to learn how our workshops can drive success for your organization.
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© 2025 KNB Communications. All rights reserved.