Creating a brand for your company on social media can take some dedication, but with all the amazing opportunities that social media is providing for healthcare and healthIT businesses in terms of communication and marketing, you simply cannot pass up an chance to grow your brand any longer. So, here are our tips for how to grow your healthcare company's brand on social media. 

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1. Choose Your Platform

In order to develop a strong social media presence and create a cohesive and dependable brand for a health IT business, you must first choose your platform. Think about who your target audience is and where they gravitate towards on the internet. For example, if your target skews younger, Instagram is what you want to be utilizing the most when producing content. However, if your business’s marketing strategy centers around B2B (business to business) marketing, then more professional and corporate platforms like LinkedIn are the most effective.


2. Consistency is Key

In regards to the look and feel of your health IT business’s social media presence, consistency is key. Your profile picture and cover photo should be the same across all platforms. Inconsistency portrays a lesser degree of professionalism and dependability in a brand. The same level of consistency that you develop on your social media platforms in regards to visuals, should be dedicated to the frequency of the actual content produced as well.

3. Engage, Engage, Engage

Whether it is posting instagram stories, LinkedIn messages, tweeting, or a combination, do it on a regular basis. Engage with everyone who engages with you, and establish relationships that can be maintained. It is also important to fill out your profiles on your social media accounts to their entirety. An unfinished profile is another turn-off and a sign of flakiness in a business, so take the time to add everything-- all contact information and a bio that represents your vision.

4. You Don't Need To Re-invent The Wheel

The great thing about social media is that the branding strategies can be taken from more traditional methods of marketing. Use messaging from other marketing outlets and adapt it to social media platforms to maintain your healthcare business’s brand. Do you love the look and feel of your company website? Mold the visuals and tone to your social media. Do not depart from who you are as a brand, because the same tone of your company needs to be maintained when transitioning to social media platforms. Building a presence on social media takes skill and thought.

When you are looking to hire a social media director, you will need someone with a strong background in marketing, writing, and creating visual content. It is important to understand the sheer amount of time that goes into creating a brand on social media, and value the expertise that goes into it as well.


by Beth Cooper

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