A healthcare organization supporting a clinically proven medical device faced a growing challenge: while the therapy itself was safe, effective, and widely used by trained providers, accurate and patient-friendly information online was limited. Most existing resources were written for clinicians, leaving prospective patients confused, misinformed, or unable to understand their treatment options.
Independent research confirmed that the quality and readability of online content related to this type of medical device was poor, often omitting critical information and creating unrealistic expectations for patients. This lack of accessible education contributed to delays in care, inconsistent adoption, and higher rates of treatment discontinuation.
KNB Communications was engaged to help address this gap by creating a trustworthy, patient-oriented digital destination—one that could clearly explain how the medical device works, set appropriate expectations, and guide patients toward qualified providers.
KNB recommended developing a standalone, high-quality educational website dedicated entirely to patient education. The goal was to remove complexity without sacrificing clinical accuracy, ensuring information was easy to understand, credible, and actionable.
The strategy included:
Defining a clear site architecture focused on patient questions and decision-making
Developing plain-language, SEO-optimized copy explaining symptoms, treatment benefits, and how the medical device works
Designing a modern, accessible website aligned with healthcare best practices
Creating a clear pathway for patients to locate qualified providers
Once the website launched, KNB revised and optimized search and display advertising campaigns to drive awareness, increase engagement, and connect patients actively seeking treatment information with the new resource.
Within the first three months following launch, the educational website generated significant traction among individuals actively searching for information about treatment options related to the medical device.
Digital advertising performance improved substantially, with higher engagement rates, increased impressions, and stronger click-through behavior compared to previous campaigns. Website traffic reflected strong patient interest, with thousands of unique visitors engaging with educational content designed to support informed decision-making.
Search behavior also shifted, with a notable increase in patients actively looking for qualified providers—indicating growing awareness, intent, and confidence in the therapy.
The program demonstrated the power of patient-centered education in driving meaningful healthcare outcomes. By providing clear, accurate, and accessible information, the organization was able to position the medical device as a trusted treatment option while empowering patients to take the next step in their care journey.
Beyond improved digital performance, the initiative helped reshape how potential patients discovered and understood the therapy—supporting increased provider searches, stronger engagement, and long-term visibility in a crowded healthcare landscape.
Most importantly, the campaign established a scalable model for patient education that balances clinical integrity with usability, reinforcing the organization’s role as a credible source of information and advocacy for the medical device category.
Every breakthrough starts with a clear strategy and the right partner. At KNB Communications, we help healthcare, health tech, biotech, and life sciences brands turn complex challenges into measurable growth—through smart PR, strategic storytelling, and data-backed execution. If you’re ready to elevate credibility, expand reach, and create real momentum in the market, let’s write your case story next.
Be our next case story.I was impressed with KNB's ability to stay organized, on track, and consistently produce excellent deliverables for our content development. It was clear to me they understood our niche space as well as how to speak to our audience. I also appreciate their responsiveness and flexibility.
— Marketing Manager
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