A commercial real estate investment and property services firm needed to rapidly announce the acquisition and repositioning of a large, purpose-built life sciences campus ahead of a major industry conference. The site had long been associated with a former pharmaceutical headquarters, making it critical to clearly establish new ownership while redefining the campus as a next-generation destination for life sciences, biotech, health technology, and robotics organizations.
The objective was twofold: quickly increase awareness of the campus among media and prospective tenants, and generate immediate interest in the property as a turnkey, customizable office and laboratory environment zoned specifically for life science innovation. With a narrow window before the conference announcement, the client required a fast, high-impact communications strategy that could deliver visibility, credibility, and measurable engagement in a matter of days.
Over a 12-week period, the integrated campaign strategy delivered rapid, revenue-linked performance for the client’s evidence-based practice platform. By combining a cohesive messaging framework with a high volume of targeted content across channels, KNB supported accelerated lead generation and conversion activity.
The effort directly contributed to more than half of the provider’s annual sales goals being achieved within a single quarter, showcasing the program’s measurable impact on demand and revenue performance.
Through targeted outreach to more than 175 reporters and editors across life sciences, biotech, and commercial real estate media, KNB secured coverage in high-impact outlets and widely syndicated business platforms. The announcement was amplified across major news distribution sites, expanding reach well beyond core industry audiences.
The campaign not only delivered more than 234,000 potential impressions and 1,000 direct click-throughs in a single week, but also successfully repositioned the campus under new ownership, established immediate credibility in the life sciences real estate market, and generated sustained visibility among prospective tenants, investors, and industry leaders.
Most importantly, the program demonstrated KNB’s ability to execute a high-stakes, time-sensitive launch that produced measurable results almost immediately—creating momentum that extended well beyond the initial conference announcement.
Every breakthrough starts with a clear strategy and the right partner. At KNB Communications, we help healthcare, health tech, biotech, and life sciences brands turn complex challenges into measurable growth—through smart PR, strategic storytelling, and data-backed execution. If you’re ready to elevate credibility, expand reach, and create real momentum in the market, let’s write your case story next.
Be our next case story.KNB moved with incredible speed and precision. We had an extremely short window to announce a complex acquisition, and their team delivered immediate visibility in exactly the outlets that mattered to us.
Within days, we were seeing strong media traction, qualified interest from prospective tenants, and a level of market awareness that would have taken months to build on our own. KNB didn’t just execute a launch — they helped us reposition the entire campus in the life sciences market.
— Marketing Manager
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