A healthcare data and analytics company needed to elevate its presence at a major industry conference while reinforcing its position as a trusted, forward-thinking leader in healthcare intelligence. With thousands of competing voices on the show floor, the challenge was not just visibility—but meaningful engagement with the right audience.
The goal was to drive qualified interest, generate high-value leads, and extend influence beyond the booth through social amplification—ensuring the event delivered impact long after the conference ended.
KNB designed an integrated event marketing campaign that blended physical engagement with digital amplification to maximize reach and relevance. The strategy focused on attracting high-intent attendees while using social content to reinforce authority and expand visibility beyond the conference floor.
The approach included:
Designing an interactive booth experience anchored by a premium, high-value giveaway to drive qualified participation
Executing targeted on-site engagement tactics to convert booth traffic into marketing-qualified leads
Developing and amplifying social content tied to AI, workforce innovation, and conference participation
Leveraging LinkedIn to extend reach, reinforce thought leadership, and drive post-event engagement
Every element was engineered to work together—turning in-person interactions into measurable digital outcomes.
Within three months, the campaign delivered strong performance across lead generation, engagement, and brand amplification—proving that a focused, precision-driven approach could outperform traditional event tactics.
(on the top-performing LinkedIn post—more than 3× the industry average)
The integrated campaign strengthened the company’s position as an innovator in healthcare data by pairing real-world engagement with sustained digital visibility. Rather than relying on one-off moments, the strategy created a continuous feedback loop between the event experience and social amplification.
The result was not just leads—but influence. Increased engagement, stronger brand association with innovation themes, and a scalable event model that can be replicated across future conferences to drive consistent, high-quality results.
Every breakthrough starts with a clear strategy and the right partner. At KNB Communications, we help healthcare, health tech, biotech, and life sciences brands turn complex challenges into measurable growth—through smart PR, strategic storytelling, and data-backed execution. If you’re ready to elevate credibility, expand reach, and create real momentum in the market, let’s write your case story next.
Be our next case story.I was impressed with KNB's ability to stay organized, on track, and consistently produce excellent deliverables for our content development. It was clear to me they understood our niche space as well as how to speak to our audience. I also appreciate their responsiveness and flexibility.
— Marketing Manager
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