Vice President of Communications

Amy Roberts

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Amy is an accomplished communications executive with 20+ years of experience driving public relations, corporate communications, and media strategies across the healthcare ecosystem. She enjoys a proven track record of elevating visibility for global health brands, MedTech innovators, health systems, biotech, and life sciences organizations. An expert in crisis communications, thought leadership, and media relations, Amy is a trusted advisor to C-suite leaders, with a recognized ability to translate complex healthcare innovations into compelling narratives. She would be a martyr for the Oxford comma.
    Expert insight
  • Media relations
  • Communications strategy
  • Crisis communications
  • Thought leadership development
  • Executive visibility
  • Strategic storytelling
  • Corporate communications
  • Message refinement
  • Narrative development
  • Journalist-informed PR strategy
Expert insight
  • Media relations
  • Communications strategy
  • Crisis communications
  • Thought leadership development
  • Executive visibility
  • Strategic storytelling
  • Corporate communications
  • Message refinement
  • Narrative development
  • Journalist-informed PR strategy

All about Amy

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Degrees + certifications

Communications + journalism expertise

Amy holds a Bachelor of Science in Communications from Texas A&M University.

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Years of experience

Career snapshot

Over 20 years of professional experience

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What Amy loves about PR

Where storytelling meets strategy

Amy brings the perspective of someone who spent the first half of her career on the other side of the microphone—as both a broadcast and print journalist. That background gives her a unique ability to understand what media actually need, how they think, and how to craft stories that rise above the noise. She excels at making client messaging “sexy, newsworthy, and ultimately successful,” blending sharp editorial instincts with strategic communications discipline.

Her communications passions include:

Elevating complex healthcare innovations through clear, compelling storytelling

Turning subject-matter expertise into authoritative thought leadership

Navigating high-stakes moments through decisive, empathetic crisis strategy

Guiding executives in media readiness and message refinement

Shaping narratives that build trust, credibility, and visibility

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Audiences she knows like the back of her hand

Connecting with journalists, executives + healthcare leaders

Amy works naturally with:

Journalists and media decision-makers

C-suite leaders and executive spokespeople

Health system and provider communications teams

MedTech, biotech, and life sciences innovators

Corporate communications and policy teams

 

Her insider knowledge of newsroom workflows and editorial priorities enables her to craft narratives that resonate quickly and meaningfully.

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Innovation areas that inspire her

Where breakthrough science meets breakthrough storytelling

Amy is especially inspired by:

Healthcare innovations that improve outcomes at scale

MedTech advances with real-world impact

Biotech and life sciences breakthroughs

Crisis-ready communications strategies

Transformative technologies that shape the future of care

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What motivates her most

Her "why"

Amy is motivated by the belief that powerful stories can drive real change. She’s driven to help healthcare innovators articulate their impact with clarity, confidence, and authority. Her journalism background fuels her natural curiosity, her commitment to truth, and her dedication to creating narratives that matter—not just for brands, but for the patients and communities they serve.

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Amy in the spotlight

Latest articles featuring Amy

Go viral with a visual press release

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Awards + recognition

Honors 

Top 10 Agency of 2026 | 50Pros

Business Innovation Silver Winner | Merit Awards

Biotech PR + Marketing Agency of the Year | The Netty Awards

Outstanding Health + Biotech PR Agency | Noble Awards

Best Place to Work | The Netty Awards

Top Firm in Branding + Branding Strategy | 50Pros

Top Healthcare Marketing Company | Healthcare Business Review

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Fun facts about Amy

Beyond the newsroom

Amy is a certified safari guide through the Field Guides Association of Southern Africa, she would be a martyr for the Oxford comma, and her toxic trait is how badly she wants to domesticate a penguin.

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Healthcare target audiences talking
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In her own words

A philosophy shaped by clarity + collaboration


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Having spent the first half of my career as a broadcast (and later print) journalist, I help clients understand perspectives and needs from ‘the other side of the microphone.’ Clients will tell me what they want media to know about their product or service, and I work to make the messaging sexy, newsworthy, and ultimately successful.

 

  

Amy Roberts - wht circle     — Amy Roberts

 

 

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