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Beth Cooper, JD / MBA
Vice President of Marketing + Sales
Meet Beth
A strategist at the intersection of healthcare and marketing
Beth has over 20 years of professional experience, with a focus on the healthcare and marketing fields. Beth is responsible for conceiving and executing marketing strategies and tactics to drive growth and generate leads. In addition, she supports the PR team with amplification, overall brand development, and messaging in the marketplace to ensure KNB’s clients are leading the conversation in healthcare.
Degrees + certifications
Business, law + marketing expertise
Beth has a BBA in Marketing from Pace University’s Lubin School of Business, an MBA in Management from Rider University; and a JD from Thomas Jefferson School of Law.
Years of experience
Career snapshot
23 years of professional experience
What Beth loves about marketing
Where creativity, passion + expertise intersect
I thrive at the intersection of health and technology, where innovation is constant and there’s never a dull moment! My marketing passions and expertise spans:
Branding + creative strategy — shaping differentiated identities, messaging, and positioning for healthcare and life sciences innovators.
Content building — creating authoritative, engaging thought leadership across digital and social channels.
Analytics — turning data into insights to showcase wins, optimize performance, and prove measurable ROI.
AI (generative, automating, agentic) — leveraging cutting-edge technology to streamline workflows, enhance creativity, and drive scalable marketing impact in the medtech space.
Compliance — ensuring marketing strategies and communications are ethical and legal, aligning with regulations while still breaking through with clarity and creativity.
Audiences she knows like the back of her hand
Speaking to patients, investors + innovators with ease
Through both my personal experience and professional background, I connect most naturally with the following health and biotech audiences:
Caregivers + patients — I’ve lived this role personally for many years, which allows me to communicate to this segment with genuine empathy.
Investors — from having an MBA to a dad who is an accountant, I speak financial-ese, highlighting value, scalability, creadibility, and ROI potential in ways that resonate.
The health tech community — innovation geeks are my people. I can easily connect with others excited about new, life-changing technologies.
Innovation areas that inspire her
From genomics to AI-driven therapeutics
Therapeutic areas and technologies I’m most excited about:
I have a personal connection to genetics and genomics, as both a caregiver and a carrier of Fragile X syndrome, and I bring deep authenticity to work in this space.
Caregiving - AidIn, OnlyBoth, MyLaurel, Chronwell, PointClickCare, Health Union
I’m fascinated by the rare disease space.
Atropos, Loopback
I care deeply about neurology and neurodevelopmental disorders, including Fragile X and autism spectrum conditions, and the innovations that improve things like communication and quality of life. I was fortunate to work with Control Bionics, an AAC company, on many aspects of their marketing and PR.
Tover
As a woman, I’m interested in women’s and reproductive health, particularly the overlap with genetics, carrier screening, and maternal-fetal medicine.
Femwell
I’m passionate about digital health and AI-driven therapeutics, where technology can accelerate discovery, personalize treatment, and enhance care. I've been fortunate to work with several companies in this space, including Prognos, Noze HL7 Rejuve.AI, Azra AI
Mental health - Cognivia, Mindstrong
Equality - Bizzell Group, QGiv
What motivates her most
Her "why"
I experienced the inequitable, dysfunctional parts of the healthcare system firsthand as a caregiver and through my family’s connection to a rare genetic condition. Those frustrating moments turned into motivation, and I’ve dedicated my career to helping fix what’s broken. My work brings strategy and creativity to organizations that are striving to make healthcare better.
Beth in the spotlight
Latest articles featuring Beth
The Future of Healthcare Marketing – 2025 Healthcare Marketing Predictions | Swaay.Health
AI in Healthcare Marketing: A Powerful Tool—But Not a Replacement for Marketers
Beth Cooper was named one of Becker's Hospital Review's "100 Women in Health IT to Know 2025."
Awards + recognition
Honors for leadership and impact
Award #1
Award #2
Award #3
Fun facts about Beth
Outside the office
Beth has lived in four countries across three continents and has traveled to over 60 countries.
In her own words
A philosophy shaped by caregiving + creativity
"The labor of love that is long-term caregiving engendered my passion for upending the way healthcare is accessed and delivered. I seek out partnerships with companies who are making disruptive changes, then strive to match their healthcare innovation with creativity in communicating. Sometimes the only thing standing between a good idea and success is making sure the right ears hear about it."
