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5 ways to honor MLK Day in the healthcare + life sciences industry

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As we approach Martin Luther King Jr. Day, it's crucial for companies in the healthcare and life sciences sectors to acknowledge and celebrate the profound impact of Dr. King's work. In an industry deeply connected to the well-being and equitable treatment of all individuals, this day offers a unique opportunity to reflect on our commitment to these values. 

In an industry deeply connected to the well-being and equitable treatment of all individuals, this day offers a unique opportunity to reflect on our commitment to these values. 

Here are five meaningful, eminently achievable ways that healthcare or life sciences company can honor this significant day:

01. Email from the president or CEO

A thoughtful message from your company's leadership can set the tone for the day. This email could discuss the importance of Dr. King's legacy in promoting health equity and the company’s dedication to ensuring equal access to healthcare services.

02. Social media tribute posts

Share quotes from Dr. King, highlighting his messages of equality and justice, on company social media channels. Posts could also draw parallels between his teachings and the company's mission in advancing patient care for all.

03. Publish a blog post

Write a blog post exploring how MLK’s principles are relevant in today's healthcare and life sciences industries. Discuss topics like disparities in medical research, access to healthcare, and the company’s role in promoting inclusivity in these fields.

04. Newsletter feature

Dedicate a part of your newsletter to the day, perhaps including articles on diversity in clinical trials or the importance of representation in biomedical research. This can be an educational resource for people to understand the intersection of civil rights and healthcare.

05. Provide further resources

Provide resources like YouTube videos on the history of civil rights or healthcare equality (e.g., TED Talks on health disparities). Additionally, list organizations where employees can volunteer, such as nonprofits focused on healthcare access, to underscore the value of community involvement in the life sciences and healthcare sectors.

These activities are not only a way to honor an important figure in history but also an opportunity to reinforce the core values of equity and inclusivity in the healthcare and life sciences industries.

AI disclosure: AI was used to help compose a draft of my original ideas, which I then reviewed and edited. 

Beth Cooper

Named Marketing Person of the Year by Health IT Marketing Community (2021) and Women Power Players to Watch (2022) by Becker's Hospital Review, Beth Cooper, JD / MBA is the VP of Marketing and Sales of a multi-award winning top 10 Healthcare Marketing Agency. Over her accomplished career spanning two decades, Cooper has been the driving force behind numerous groundbreaking strategies, transforming businesses into market leaders and propelling their growth trajectories to uncharted heights. She is a strong advocate for the marriage of creative innovation with data-driven insights and leverages cutting-edge tools and methodologies to ensure the successful execution of global, paradigm-shifting omnichannel campaigns.

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