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KNB Communications named Silver winner in the 2025 Merit Awards for Business Innovation with KNB PRISM™
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KNB Communications named Silver winner in the 2025 Merit Awards for Business Innovation with KNB PRISM™

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KNB Communications named Silver winner in the 2025 Merit Awards for Business Innovation with KNB PRISM™

By KNB

KNB Communications has been named a Silver Winner in the 2025 Merit Awards for Business—honored for the development of our proprietary strategic communications framework, KNB PRISM™.

What this recognition means

The Merit Awards recognize companies making an exceptional impact across industries. This award celebrates KNB PRISM’s role in helping healthcare, health tech, and life sciences organizations clarify their messaging, strengthen their market positioning, and drive measurable results.

 

What makes KNB PRISM™ different

This Merit Award recognition specifically honors KNB PRISM™, our proprietary Public Relations Impact Scoring Method, that's revolutionizing how healthcare companies measure the value of earned media coverage. In an industry where precision and credibility are paramount, KNB PRISM™ brings much-needed clarity to PR measurement.

Unlike generic PR tracking platforms that rely on outdated metrics, such as impressions or ad value equivalency, KNB PRISM™ was explicitly built for the healthcare, medtech, biotech, and life sciences sectors. Our framework evaluates media coverage across multiple weighted dimensions, assigning a cumulative score to each placement. This allows companies to directly compare the value of different types of media exposure, from quotes in top-tier outlets to highly targeted trade features.

KNB PRISM™ transforms healthcare media coverage the way domain authority reshaped SEO—by converting fragmented, qualitative insights into a unified, data-backed score that brings clarity, consistency, and strategic direction to earned media evaluation.

KNB PRISM exemplifies our commitment to bringing precision and clarity to PR measurement in healthcare. This Merit Award recognition solidifies our belief that when you define value with specificity, you meet an industry's unique needs, excellence will follow. Seeing our innovation celebrated on this stage is incredibly rewarding and motivates us to continue pushing the boundaries of what's possible in healthcare communications.

— Chintan Shah, President of KNB Communications

 

A win for our entire community

This Merit Award Silver Winner recognition belongs to everyone who has been part of our journey: our clients who trust us with their most important challenges, our team members who bring passion and expertise to every project, and our partners who collaborate with us to achieve shared goals.

We're grateful to be part of an industry where innovation thrives and where excellence is celebrated. This honor motivates us to continue pushing boundaries and setting new standards for what's possible in healthcare communications.

Looking forward

We’re not stopping here. As we celebrate this milestone, we’re already investing in the next evolution of PRISM, new methodologies, and bold ideas to support our clients in new ways.

Here’s to measurable impact, strategic clarity, and shared success.

Want to see how KNB PRISM™ can work for your organization? Let’s talk!

 

AI disclosure: This blog was created through a collaborative process between human expertise and AI tools. The concept, structure, and strategic direction were developed by the author, with AI used to assist in drafting and refining language. All final edits, fact-checking, and quality control were completed by the author to ensure the content reflects KNB Communications’ voice and standards.

KNBeings

KNBeings are the team members behind KNB Communications. KNB Communications is a top 10 health tech marketing and PR agency specializing in healthcare, biotech, and life sciences.

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