Ask me(dia) anything series: healthcare media preferences and best practices

Ask me(dia) anything

At KNB Communications, our clients are often curious about reporter preferences and media best practices and seek our unique insight. As public relations and marketing experts, we’ve had the opportunity to work with hundreds of journalists across the healthcare space, and while there is no such thing as a ‘one-size-fits-all’ approach to media, there are common requests and considerations that apply to most members of the press.

But you don’t have to take our word for it! As part of a new initiative, KNB Communications has launched an Ask Me(dia) Anything series, where we swap roles with reporters and ask them the pressing questions our clients want to know.

KNB Media Relations Manager, Corrie Fisher, recently sat down with the President and Publisher of SleepLab Magazine, Michael DiDomencio, to learn about his pitching preferences, his “dream headline,” and the content he plans to chase throughout 2023.

Corrie: We’d love to hear from you regarding pitching processes. When you receive a new pitch via email, what is the #1 reason you hit the delete button?

Michael: “The main reason I hit the delete button is when the pitcher is offering a thinly veiled promotional fluff piece designed to drive traffic to their website.”

In the past, it has been requested by clients for KNB to include links to company blogs in pitches. This is one example of a promotional link in pitches that reporters do not like.

Corrie: What is your contact preference for being pitched?

Michael: “I prefer to be pitched by email because it usually provides more context, and I can get a feel for the company or person that's pitching me and their motivation for the article. It also gives me time to research writing samples.”

Corrie: If you got to control the healthcare ecosystem, what headline would you hope to write this year?

Michael: “U.S. To Implement National Health Service”

Corrie: Now that’s something! Thank you for your time.

Have a question for a reporter? Are you looking for media expertise and interested in securing coverage for your business? KNB Communications can help.