Healthcare marketers: a dozen mind-blowing stats to get budget for video

We all know in our instinctual healthcare marketing hearts that video is extremely compelling. Anecdotally, I had a talk with a Meta (which includes Facebook, Instagram, and Threads) employee the other day. He told me point blank that the algorithm is highly favoring videos. That they’re absolutely essential if you want to grow a social presence. 

Still, s/he who doles out the budget doesn’t always care about our feelings and conversations. What the person in charge of the numbers tends to care about is, well, numbers. To that end, we’ve compiled a list of stats to help you get the investment you need to make some of these glorious visual aids.  

Videos are more engaging

• Videos on social media generate 1200% more shares than text and image content combined (Wyzowl).
• Posts with videos see 10x more engagement than those without (Wyzowl).

Videos convert

• Including a video on a landing page can boost conversion rates by up to 80% (Wyzowl).
• Video in email marketing can increase click-through rates by 200-300% (Campaign Monitor).

Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

Videos stick in your brain

• Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text (Insivia).
• 80% of users recall a video ad they’ve seen in the past 30 days (Wyzowl).

Videos sell

• 64% of consumers make a purchase after watching branded social videos (Wyzowl).
• After watching a video, 84% of people are more likely to buy a product (Wyzowl).

People love videos

• 54% of consumers want to see more video content from brands they support (HubSpot).
• By 2022, online videos will make up more than 82% of all consumer internet traffic, 15 times higher than it was in 2017 (Cisco).

Search engines love video, too

• Websites with video content are 53 times more likely to rank on the first page of Google search results (Forrester).
• Video drives a 157% increase in organic traffic from search engines (Brightcove).

Need help with video? Schedule a call or drop us a line at hello@knbcomm.com.

Sources:

• Wyzowl Video Marketing Statistics 
• Campaign Monitor: The Power of Video in Email Marketing
• Insivia: 27 Statistics About Video in 2023
• Forrester Research: How Video Impacts SEO
• Brightcove: The Impact of Video on Conversions and ROI
• HubSpot: The Ultimate List of Marketing Statistics for 2023
• Cisco Annual Internet Report (2018–2023)

AI disclosure: ChatGPT was used to help us gather these statistics, which were then reviewed and incorporated into a human-written blog.