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Like it or not, marijuana is destined for the health + wellness space

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Whether you’re for or against it, the trend is undeniable: marijuana is on a trajectory to becoming a recognized part of the health and wellness space. While the debate over its place in “pure” healthcare continues, the integration of marijuana into health and wellness is becoming increasingly apparent. This shift is driven by growing research, evolving legal landscapes, and changing societal attitudes. 

Let’s explore why marijuana is likely to become a staple in health and wellness, and what this means for the future.

The momentum behind marijuana in health and wellness

01. Increasing medical research related to cannabis

One of the key drivers behind marijuana’s integration into health and wellness is the growing body of medical research highlighting its benefits. Studies have shown that cannabinoids, the active compounds in marijuana, can provide relief for various conditions such as chronic pain, epilepsy, and multiple sclerosis. For example, cannabidiol (CBD), a non-psychoactive compound in marijuana, has been shown to reduce seizures in certain forms of epilepsy, leading to the FDA approval of the CBD-based drug Epidiolex.

02. Cannabis in management

Chronic pain management is a significant issue within healthcare, and marijuana presents a promising alternative to traditional painkillers, especially opioids. The opioid crisis has highlighted the need for safer pain management options, and marijuana, with its lower risk of addiction and overdose, is an appealing alternative. Patients and healthcare providers alike are increasingly turning to marijuana for pain relief, further cementing its role in health and wellness.

Chronic pain management is a significant issue within healthcare, and marijuana presents a promising alternative to traditional painkillers, especially opioids. The opioid crisis has highlighted the need for safer pain management options, and marijuana, with its lower risk of addiction and overdose, is an appealing alternative.

 

03. Mental health applications of marijuana

Mental health is another area where marijuana shows potential benefits. Emerging research suggests that marijuana, particularly CBD, can help alleviate symptoms of anxiety, PTSD, and depression. While the research is still in its early stages, the potential for marijuana to provide relief for mental health conditions is promising and contributes to its growing acceptance in the health and wellness space.

04. Rapidly evolving legal landscape

The legal status of marijuana is changing rapidly across the globe. Many countries and states have legalized marijuana for medical use, and some have even legalized it for recreational use. As marijuana becomes legally accessible, its incorporation into health and wellness practices becomes more feasible and widespread. This legal acceptance is a crucial factor in its integration into the wellness industry.

05. Societal attitudes + demands surrounding marijuana

Societal attitudes towards cannabis have shifted significantly in recent years. What was once seen as a taboo substance is now increasingly viewed as a potential wellness product. This shift in perception is driven by increased awareness of marijuana’s benefits and a desire for natural and holistic health solutions. The wellness industry, known for embracing alternative treatments, is well-positioned to integrate marijuana into its offerings.

The inevitable integration of cannabis in health + wellness

01. Existence in current health + wellness services

Marijuana is already making its way into various wellness products and services. From CBD-infused skincare products to edibles and wellness retreats offering cannabis-enhanced experiences, the wellness industry is already embracing marijuana. These products are marketed for their potential to reduce stress, improve sleep, and enhance overall well-being.

02. Complementary + alternative medicine

Marijuana is also finding a place in complementary and alternative medicine (CAM). CAM practices, which include acupuncture, massage therapy, and herbal medicine, are increasingly incorporating marijuana into their treatment plans. Patients seeking natural and holistic treatments are more open to using marijuana as part of their wellness routines.

03. Fitness + recovery

In the fitness industry, marijuana is being used for recovery and pain management. Athletes and fitness enthusiasts are turning to CBD products to help with muscle recovery, reduce inflammation, and manage pain. This trend is particularly notable in sports where physical strain and injury are common, further integrating marijuana into health and wellness practices.

04. Personalized health + wellness

The trend towards personalized health and wellness is also driving marijuana’s integration. Consumers are seeking personalized health solutions tailored to their specific needs, and cannabis offers a range of options in this regard. From different strains and dosages to various delivery methods, marijuana can be customized to suit individual wellness goals.

Challenges + considerations

While the integration of marijuana into health and wellness seems inevitable, it is not without challenges. The lack of standardized regulations and quality control poses risks to consumers. Moreover, the potential for abuse and dependence, particularly with high-THC products, cannot be ignored. It is essential to approach marijuana integration with caution, ensuring proper regulation, education, and research.

Conclusion

Regardless of personal feelings, marijuana is on a path to becoming a significant part of the health and wellness space. The growing body of research, evolving legal landscape, and changing societal attitudes all point towards this eventuality. While marijuana’s role in mainstream medicine / conventional healthcare will likely continue to be debated for years to come, its place in health and wellness is already becoming increasingly secure. As we move forward, it is crucial to embrace this trend with a balanced approach, ensuring that the benefits of marijuana are harnessed responsibly and safely.

References

01. Devinsky, O., Cross, J. H., Laux, L., Marsh, E., Miller, I., Nabbout, R., ... & Wright, S. (2017). Trial of cannabidiol for drug-resistant seizures in the Dravet syndrome. New England Journal of Medicine, 376(21), 2011-2020.

02. Perucca, E. (2017). Cannabinoids in the Treatment of Epilepsy: Hard Evidence at Last?. Journal of Epilepsy Research, 7(2), 61-76.

03. Häuser, W., Petzke, F., & Fitzcharles, M. A. (2018). Efficacy, tolerability and safety of cannabis-based medicines for chronic pain management–An overview of systematic reviews. European Journal of Pain, 22(3), 455-470.

04. Blessing, E. M., Steenkamp, M. M., Manzanares, J., & Marmar, C. R. (2015). Cannabidiol as a potential treatment for anxiety disorders. Neurotherapeutics, 12(4), 825-836.

05. Smart, R., & Pacula, R. L. (2019). Early evidence of the impact of cannabis legalization on cannabis use, cannabis use disorder, and the use of other substances: findings from state policy evaluations. American Journal of Drug and Alcohol Abuse, 45(6), 644-663.

06. Volkow, N. D., Baler, R. D., Compton, W. M., & Weiss, S. R. (2014). Adverse health effects of marijuana use. New England Journal of Medicine, 370(23), 2219-2227.

07. Atalay, S., Jarocka-Karpowicz, I., & Skrzydlewska, E. (2020). Antioxidative and anti-inflammatory properties of cannabidiol. Antioxidants, 9(1), 21.

08. Corroon, J., & Felice, J. F. (2019). The endocannabinoid system and its modulation by cannabidiol (CBD). Altern Ther Health Med, 25(S2), 6-14.

09. McCartney, D., & Zhang, Y. (2019). Cannabis-based medicines and pain: A review of potential synergistic effects. Pain Management, 9(4), 393-404.

10. Bonn-Miller, M. O., Loflin, M. J., Thomas, B. F., Marcu, J. P., Hyke, T., & Vandrey, R. (2017). Prevalence of medical cannabis use in the United States: Baseline findings from the Truven Health Analytics–Nielsen Health Care Surveys. JAMA Network Open, 3(2), e192670.

11. Babson, K. A., Sottile, J., & Morabito, D. (2017). Cannabis, cannabinoids, and sleep: a review of the literature. Current Psychiatry Reports, 19(4), 23.

12. Abuhasira, R., Shbiro, L., & Landschaft, Y. (2018). Efficacy of medical cannabis for treatment of chronic pain and other medical and psychological issues in the elderly. Rambam Maimonides Medical Journal, 9(4), e0036.

13. MacCallum, C. A., & Russo, E. B. (2018). Practical considerations in medical cannabis administration and dosing. European Journal of Internal Medicine, 49, 12-19.

AI disclosure: This article was concepted by a human, with the angle, direction, topics, and word choice deliberately chosen by a human. AI assisted by gathering appropriate supporting research and constructing the initial draft, which was then reviewed and refined by a human to ensure accuracy and coherence.

Beth Cooper

Named one of the Top Women in Health IT to Know (2024) and Women Power Players to Watch (2022) by Becker's Hospital Reivew and Marketing Person of the Year by Health IT Marketing Community (2021), Beth Cooper, JD/MBA is the VP of Marketing and Sales of a multi-award winning top 10 Healthcare Marketing Agency. Over her accomplished career spanning two decades, Cooper has been the driving force behind numerous groundbreaking strategies, transforming businesses into market leaders and propelling their growth trajectories to uncharted heights. She is a strong advocate for the marriage of creative innovation with data-driven insights and leverages cutting-edge tools and methodologies to ensure the successful execution of global, paradigm-shifting omnichannel campaigns.

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