Tinder is one of the most popular dating apps with extremely high brand recognition. How did they become successful so fast and overtake the online dating world? The answer is in their marketing strategy. Tinder uses a combination of conceptual design and user experience to effectively engage users everyday. The app has a user base of 50 million which can be attributed to successful marketing and positive consumer experience. For these reasons, many brands have implemented Tinder marketing strategies through programmatic digital ads. These ads have led to improved customer experience and engagement– making Tinder a fascinating channel for marketers. So, how can Tinder’s marketing strategies inform healthcare marketers?
The Tinder marketing strategy works for many reasons:
Offers an easy user experience
Tinder has made the dating experience quick + easy and users appreciate this. This is similar to the healthcare world where consumers want easy-to-use technology and products. Healthcare marketers should improve user experience by offering easy navigation on company websites + relevant content. This will result in a pleasant experience and help foster customer relationships.
Personalization can work wonders. Tinder offers an extremely personal experience for users by specifically targeting their audience. Personalization is a great way to make clients feel special and increase their trust + engagement with your brand. If customers feel like they are treated as an individual rather than a number, they are likely to seek out and engage with a brand in the future.
Utilizes word of mouth
A large portion of Tinder’s marketing strategy focuses on word of mouth advertising. The brand uses college campus reps to promote the app to other people in their target market. This has been extremely successful because customers trust other consumers more than they trust a brand. Using customer testimonials and positive online reviews in your marketing strategy can increase customer loyalty. This can be especially useful in healthcare marketing because consumers want to ensure they are using good products.
Strives for originality
The dating app offers an experience that is different from traditional dating methods with their ‘swipe left’ and ‘swipe right’ design. Healthcare marketers should create an original experience for consumers by employing unique marketing techniques and keeping up with the latest trends. Healthcare marketing can be too clean and precise at times— use video marketing on social media and current design trends to make your message more broadly appealing. Look for new ways to encourage customer interaction through marketing.
Focuses on instant gratification
We live in a culture of instant gratification. When a user matches with someone on Tinder, they feel they are receiving an immediate reward. This is true for any industry. People like to be satisfied right away, so it is important to input this in your marketing strategy. Instant gratification can lead to a positive association with a company and interest in services or products. Healthcare marketing should show that it understands individual human needs and can offer fast + targeted solutions. This will likely attract more attention and customers.
Tinder has been consistently attracting and engaging customers for many years with their marketing strategy. Follow their lead and start implementing these tips in your healthcare marketing efforts!