In today's day and age, anyone with a social media account and an eye for design can be an influencer. A little creativity and a bold opinion are sometimes all it takes to catch an audience's attention and momentum. But how do you maintain it?
Healthcare influencers are an entirely different lot from the usual influencer crowd. The way healthcare professionals spread awareness of industry issues and connect with peers is an astounding act within itself. Here is what you need to know about what these successful healthcare influencers have in common:
Something all healthcare professionals take pride in is their credibility. Being credible forms a base of people who trust what you have to say and keeps that same group of people engaged with every post by agreeing or supporting the claim made.
People look up to someone who they feel is trustworthy. Sharing personal stories, goals, and even hardships creates the persona that you keep “real”. They aren’t afraid to let their followers know the real deal when it comes to products and companies. An audience is quick to notice inauthentic support - and this can even hurt your reputation in the long run.
Whether it be Twitter, Instagram, or any other form of social media - hashtags are your best friend. Influencers know that using the right hashtags makes it easier for audiences to engage in the conversation. Furthermore, hashtags drive traffic to a postand increase shares, likes, and overall views. Relevant hashtags keep the message’s momentum going long after it's posted.
Dialogue is key
Healthcare influencers know that sometimes great minds think differently and learning from shared opinions and ideas is the ultimate reward. There will always be people that don’t share the same opinions, and it’s important to steer clear of topics or phrases that may cause a backlash.
Healthcare influencers connect the gap between people and ideas. If you’re looking to further your career as a healthcare influencer or wondering what one should represent before hiring - be sure to check off these 4 traits.