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#WeAreKNB Series: Amy Roberts

By Jemma Roche

The healthcare world changes, evolves, and develops. It has many sectors and angles, which is why it fascinates and drives us every day. Similar to the industry we all know and love, our team here at KNB is anything but one-dimensional.

Our monthly segment called #WeAreKNB gives you a closer look into who we are and allows you to take a look at the faces behind the hard work of KNB Communications. A variety of different perspectives is an asset that we value, and we are excited to show you who we are and why we love what we do. We are individuals, we are a team, #WeAreKNB. Wanna keep up? Sign up for our monthly KNBeat Newsletter here! 

This month we would like to highlight our Director of Client Services, Amy Roberts. Here are a few questions we asked her below: 

Amy Roberts, Director of Client Services

1. How did you end up in the healthcare PR field?

I started my career as a broadcast news journalist and enjoyed a stint on the health and wellness beat, which I found fulfilling because it was the only segment that consistently impacted every single viewer. Sports, weather, the news of the day — they matter to some people, but health matters to everyone. It was also an exciting beat because it was constantly evolving and there was always something new to report. After several years I was ready to get out of the news business and bounced around as a freelance writer for a bit. When Intermountain Healthcare announced it was opening a new hospital in Park City, Utah where I live, I was recruited to be their spokesperson and PR director — a job I held for nearly a decade. After ten years, I was ready for a change and new challenge, and here I am at KNB. 

2. What would you want someone just entering the health tech marketing and communications industry to know?

If you like predictability and a nice, steady pace, this might not be the field for you. It’s an ever-evolving space and you have to be able to adjust strategy and creativity in a flash.

3. How has your experience as a journalist helped you in your career in healthcare PR?

It’s taught me to ask a lot of questions and keep digging for the story. Ultimately, healthcare is always about the end user, so I often find myself pressing further to understand how a product or service benefits the patient. That’s the story I like to tell. 

4. Why do you like working at KNB Communications?

At KNB, creativity is considered a commodity, not a liability. We don’t look at new ideas as the nature-born enemy of the way things are. I love collaborating with my colleagues to dismantle the status quo, tell memorable stories, and get people excited about what our clients offer.

5. What is one prediction you have for the future of health tech? What will we see more of?

I think we’ll see a heavier technology presence — telehealth and AI will be the new norms, where today they are perhaps just in their toddler stages of development. I suspect the focus of any new technology will be to provide better care at a lower cost. Computers won’t replace humans, but I think we’ll rely on them more and more to supplement patient care and control costs.

6. Where is your favorite place to travel to?

I always say my favorite place to visit is the place I haven’t been yet! But to narrow it down a bit, I always feel at peace in sub-Sahara Africa. Every time I’m on that continent, I feel at home. It’s the only place I see in color.

Follow Amy on LinkedIn!


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by Jemma Roche

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