The healthcare world changes, evolves, and develops. It has many sectors and angles, which is why it fascinates and drives us every day. Similar to the industry we all know and love, our team here at KNB is anything but one-dimensional.
Our monthly segment called #WeAreKNB gives you a closer look into who we are and allows you to take a look at the faces behind the hard work of KNB Communications. A variety of different perspectives is an asset that we value, and we are excited to show you who we are and why we love what we do. We are individuals, we are a team, #WeAreKNB. Wanna keep up?Sign up for our monthly KNBeat Newsletter here!
To kick off January 2021, we would like to highlight our Account Executive, Jonna Howe. Here are a few questions we asked her below:
Why do you like working at KNB Communications?
The KNB team is the best! Not only is everyone smart and high-performing, but they are also fun to work with and kind.
What is your number one tip in successful content marketing?
Develop a thoughtful and detailed strategy to understand your audience's content journey. This will not only help you accommodate their search intent but also predict what their next steps will be.
Why did you choose to work in the healthcare and health tech industry?
I'm genuinely intrigued by the innovation and developments occurring in the health tech industry. I enjoy working in a dynamic industry and seeing firsthand how technology is fueling healthcare advancements and better patient outcomes.
What is your favorite part about being a healthcare marketer?
As a healthcare marketer working with healthcare and life sciences organizations, it's nice knowing that I play a role in positively impacting the lives of others through effective communication.
What is a fun fact about you?
I love watching cooking shows and reading food blogs, but I'm the worst cook!