Cari Tornatta

Strategy, communications + legal foundations

Cari holds a BA from the University of Missouri – Kansas City and a Paralegal Certification.

Career snapshot

Over 20 years of professional experience

Where technology meets human connection

Cari is passionate about connecting technology to people on a deeply personal level. She believes that healthcare marketing isn’t just about data points—it’s about improving lives. Her expertise includes:

Digital transformation: aligning innovation with empathy to reach audiences more effectively.

Human-centered storytelling: creating content that informs, empowers, and inspires action.

Cross-channel strategy: uniting clinicians, patients, and caregivers under cohesive campaigns.

Collaborative leadership: building trust and driving creativity across teams and partners.

Connecting with clinicians, patients + partners

Cari has led initiatives across nearly every healthcare stakeholder group, including:

Clinicians + providers: empowering those delivering frontline care.

Patients + caregivers: amplifying real stories with empathy and clarity.

ayers + procurement teams: aligning strategies with business goals and outcomes.

Pharma marketers + B2B partners: bridging innovation and access through collaboration.

From AI to neurotech + plant-based medicine

Cari is fascinated by the intersection of science and technology—especially breakthroughs that redefine how care is delivered. Her interests include:

Brain technology + neurological research

DNA + genomic innovation

Emerging AI applications in healthcare

Plant-based therapies + psychedelic medicine

Cannabis research + ethical medical integration

Her "why"

Cari believes healthcare work touches everyone. Without effective marketing, people may never discover the treatments, support, or communities that can change their lives. Her mission is to use technology and compassion together—to help ensure patients know that help exists, and that no one has to suffer alone.

Latest articles featuring Cari

Honors for leadership + creativity

Gold Winner – Best Agency Self-Promotion, MM+M Awards (2017) for her leadership in the award-winning Airstream Interview Project, which toured the U.S. capturing patient + caregiver stories around chronic illness.

Outside the office

Cari’s first professional role was as a daily talk-show producer for an NPR affiliate in Kansas City. She’s passionate about storytelling in all its forms—and still carries that curiosity into her work. She often says, “Our health really is everything. Technology and compassion together can make all of us healthier, stronger, and more connected.”