A growth-stage health technology company needed to elevate its profile with investors and enterprise healthcare buyers while competing in a crowded, credibility-driven market. The goal was twofold: increase visibility among decision-makers across health systems and IT leadership, and position the company as a trusted, forward-thinking platform worthy of long-term investment.
Success wouldn’t be measured by awareness alone—it would be defined by momentum, credibility, and tangible business outcomes.
KNB implemented a fully integrated, omni-channel strategy designed to build sustained visibility and reinforce trust across multiple touchpoints. Rather than relying on a single campaign or channel, the program layered PR, content, social, and email into a unified narrative aimed squarely at healthcare executives and investors.
The approach included:
Developing executive-level thought leadership and bylined articles placed in top-tier IT and healthcare publications
Executing a strategic PR campaign featuring Q&As, original content, and third-party media placements
Managing and growing social media profiles to extend reach and reinforce credibility
Running targeted email marketing campaigns to drive traffic, gated content downloads, and lead generation
Supporting trade show visibility through media briefings, lead generation, and customer events
Each channel reinforced the others—ensuring consistent messaging, repeated exposure, and growing trust among key audiences.
The integrated strategy delivered measurable growth across digital visibility, audience engagement, and brand authority—laying the groundwork for a major business milestone.
Pre- and post-campaign analytics showed sustained momentum rather than short-term spikes, confirming that the strategy was driving meaningful interest—not just impressions.
By consistently positioning the company as a credible voice in healthcare IT, KNB helped transform visibility into validation. Thought leadership placements, PR coverage, and coordinated digital engagement strengthened the company’s reputation with investors, buyers, and industry influencers alike.
The result was more than awareness—it was confidence. Confidence that ultimately contributed to a successful acquisition valued at approximately $60 million.
This case demonstrates how strategic communications—when executed cohesively and over time—can directly influence business outcomes at the highest level.
Every breakthrough starts with a clear strategy and the right partner. At KNB Communications, we help healthcare, health tech, biotech, and life sciences brands turn complex challenges into measurable growth—through smart PR, strategic storytelling, and data-backed execution. If you’re ready to elevate credibility, expand reach, and create real momentum in the market, let’s write your case story next.
Be our next case story.I was impressed with KNB's ability to stay organized, on track, and consistently produce excellent deliverables for our content development. It was clear to me they understood our niche space as well as how to speak to our audience. I also appreciate their responsiveness and flexibility.
— Marketing Manager
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