A healthcare technology provider specializing in a clinical evidence workflow platform needed to accelerate demand generation and pipeline performance within a compressed timeframe. The objective was to rapidly drive measurable revenue results—not just awareness—by equipping internal teams with compelling messaging, high-impact content, and a unified narrative that could convert interest into action.
KNB Communications was engaged to create and implement a comprehensive campaign strategy that aligned messaging with audience needs, supported sales enablement, and generated meaningful engagement across digital and sales channels.
Over a 12-week period, the integrated campaign strategy delivered rapid, revenue-linked performance for the client’s evidence-based practice platform. By combining a cohesive messaging framework with a high volume of targeted content across channels, KNB supported accelerated lead generation and conversion activity.
The effort directly contributed to more than half of the provider’s annual sales goals being achieved within a single quarter, showcasing the program’s measurable impact on demand and revenue performance.
By developing a strategic messaging foundation and delivering a rich suite of content assets—including sales collateral, videos, articles, targeted emails, and longer-form thought leadership—KNB created a scalable campaign engine that directly contributed to accelerated revenue performance.
The success achieved in 12 weeks not only drove immediate pipeline impact but also established a repeatable framework for future product initiatives and ongoing demand generation efforts.
Every breakthrough starts with a clear strategy and the right partner. At KNB Communications, we help healthcare, health tech, biotech, and life sciences brands turn complex challenges into measurable growth—through smart PR, strategic storytelling, and data-backed execution. If you’re ready to elevate credibility, expand reach, and create real momentum in the market, let’s write your case story next.
Be our next case story.I have had the pleasure of working with KNB for over two years, and they have consistently enhanced multiple marketing campaigns with exceptional thought leadership content, including position papers, case studies, and infographics. KNB stands out not only for their expertise and talent in creating high-quality long-form content in the healthcare and health tech sectors but also for their reliability. They have never missed an important deadline and always make collaboration a breeze. For these reasons, I wholeheartedly recommend KNB.
— Maddy Hirshan
Strategic Product Marketing Manager
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