In a world driven by social media, it is important to develop a cohesive and consistent brand for your company in order to establish yourself as a reliable leader in the industry and build strong relationships with customers. While Twitter and Instagram are both popular marketing channels right now, Facebook is one of the most prominent social media platforms in our day and age and proves to be an extremely useful tool for businesses to gain exposure. However, the platform often goes untouched by many companies.
With Americans spending an average of 58 minutes on Facebook per day, the app provides mass potential to market to users. However, building a brand on any social media platform does not happen overnight, but it takes attentiveness and dedication. We came up with a few tips to help you build a brand on Facebook for your healthcare/health IT business.
1. Before Anything, Outline Your Goals And Strategies
In order to effectively market through Facebook, a clear goal and a way to achieve that goal must be defined. What do you want the outcome of your efforts to be, and how are you going to get there? A Facebook goal can be as simple as increasing likes for the month. Make sure your goal is attainable and one that will create drive and enthusiasm from your team. Whether your strategy to meet these goals is posting more each day, being increasingly attentive and authentic to individuals who reach out to you on Facebook, or even beginning to develop more video content for your account, you must clearly delineate your tactic.
2. Keep It Consistent
Your Facebook profile picture and cover photo should be the same across all platforms. Inconsistency portrays a lesser degree of professionalism and dependability in a brand.
In addition, the same level of consistency that you develop on your Facebook account in regards to visuals, should be dedicated to the frequency of the actual content produced as well. Whether it is posting videos and pictures, giving updates on the industry, or a combination, do it on a regular basis.
Engage with everyone who engages with you, and establish relationships that can be maintained. It is also important to fill out your profiles on Facebook to their entirety. An unfinished profile is another turn-off and a sign of flakiness in a business, so take the time to add everything-- all contact information and a bio that represents your vision. The great thing about Facebook is that the branding strategies can be taken from more traditional methods of marketing. Use messaging from other marketing outlets and adapt it to Facebook to maintain your business’s brand. Do you love the look and feel of your company website? Mold the visuals and tone to your Facebook account. Do not depart from who you are as a brand, because the same tone of your company needs to be maintained when transitioning to social media platforms like Facebook.
We work with health and health tech companies & help them speed to success with proven formulas in public relations and marketing. Learn more by scheduling a consultation with our expert team!