Make social media your secret weapon for growth, thought leadership + brand awareness
No matter the platform, social media provides a versatile channel for sales and marketing in the healthcare, biotech, pharma and life sciences industries. These wide-reaching tools allow healthcare and health tech organizations to make meaningful connections, build relationships, and increase trust and awareness among prospective partners and customers alike.
Social selling is the utilization of social media among team members to engage with prospects by posting and engaging with relevant content. While this approach can help reach sales quotas (51% of social sellers reach quotas) and hit revenue goals (40% of companies leveraging social selling reach sales goals)—it’s not reserved for the sales team. Encouraging executive leadership and subject matter experts to join in an approach aligned with the company’s social media marketing strategy can multiply organic social media efforts and result in real impacts organization-wide.
While this approach can help reach sales quotas (51% of social sellers reach quotas) and hit revenue goals (40% of companies leveraging social selling reach sales goals)—it’s not reserved for the sales team.
Tips for leveraging social media enterprise-wide:
Make a name for yourself.
Use proprietary hashtags, including product, solution, and company names, so that readers can view all relevant posts related to your company, product, or solution name with one click.
Tag, you’re it!
To further the reach of your social media content, tag relevant internal employees, partners, publications, and journalists. Strategic tagging encourages individuals and organizations to engage with your social media posts through shares or comments.
Optimize your presence.
Ensure your social media profile is set up for success. From leadership to sales, update your profile to include a professional headshot and biography detailing how you and your company help your customers. Include areas of expertise, a compelling headline (not just your title), and relevant employment history. Don’t be afraid to brag by including earned awards, recognitions, or publications.
Expand your friend group.
Seek out and join LinkedIn and Facebook groups or X communities relevant to your industry. Use these new groups to expand your professional network, monitor trending topics, or submit posts or articles to further cement yourself as a thought leader.
Find time.
Leveraging social media takes time; commit 15-20 minutes 2-3 times per week to monitoring platforms. Use this time to engage with (like, comment, share) content from prospective customers, partners, and thought leaders and develop compelling content for new posts. Be sure to tag!
Tips for creating content
Developing content can feel as daunting as opening your inbox post-sabbatical, but it doesn’t have to. Below are a few inspirations for when you’re in a content jam.
Comment on industry news.
Did you read an interesting article? Share a link along with your unique perspective. Remember to tag the outlet and author!
Make the news.
Share new connections, promote relevant groups, and use social media to further leverage your company announcements by sharing company posts and adding your views.
Focus on your customers.
Share customer stories and conversations, with their consent, of course.
Make it personal.
Social media isn’t all business. Prospects want to get to know you.
Do your research.
Review what your competitors are saying and sharing on social media. Participate in those conversations, or start your own with an opposing view or new perspective. Friendly dialogue only!
Whether you’re looking to increase your company’s social media presence, amplify its public relations efforts, elevate yourself as a thought leader, identify new prospective customers or partners, or expand your professional network, social media is an essential, cost-effective tool that, when leveraged across a healthcare organization, promote and create success.
.svg)
.svg)
.svg){kind=small}
.svg){kind=small}
