Why KNB?
We know the B2B dental industry.
Navigating the complexities of sales cycles in the B2B dental sector can feel like traversing a labyrinth, with numerous stakeholders and decision-makers involved. At KNB Communications, we specialize in simplifying these processes with strategic insights, guiding companies seamlessly from lead generation to customer loyalty. Our approach ensures smoother transitions and accelerates sales cycles, maximizing your company's growth potential within the dental industry.
B2B dental solutions often come with complex technical details that can be challenging for non-technical audiences to understand. Here at KNB, we excel at translating these intricate concepts into clear, impactful marketing communications. By ensuring that your target market comprehends the value proposition effectively, we help drive adoption and market success for your dental products and services.
Compliance with dental regulations is paramount in the B2B dental sector, yet staying abreast of the evolving regulatory landscape can be daunting. With our in-depth understanding of dental regulations, KNB ensures that your marketing campaigns are not only compliant but also compelling. By mitigating risks associated with non-compliance, we safeguard your brand's reputation and market position within the dental industry.
Identifying and reaching key decision-makers in the B2B dental sector can be challenging due to the intricate ecosystem. Leveraging cutting-edge analytics, KNB precisely targets and engages with key stakeholders, enhancing the effectiveness of your marketing efforts and driving business growth within the dental market.
The B2B dental market is highly competitive and saturated, making it essential for companies to differentiate themselves. At KNB, we specialize in developing creative differentiation strategies that elevate your brand above the competition within the dental industry. By crafting unique brand identities, we ensure that your company stands out in the dental marketplace and captures the attention of your target audiences.
Effective media relations are crucial for success in the specialized field of B2B dental. KNB handles all aspects of media relations with expertise and precision, ensuring accurate and impactful communication of your dental innovations. By enhancing your market presence and credibility through media engagement, we help amplify your brand's message and reach within the dental industry.
B2B dental companies are susceptible to potential crises that can harm their reputation and business. At KNB, our PR experts specialize in crisis communication, proactively preparing and protecting your brand from negative impacts within the dental industry. By implementing strategic crisis management strategies, we help mitigate risks and maintain trust with your stakeholders within the dental sector.
Establishing thought leadership is essential for gaining industry recognition and trust in the B2B dental sector. KNB elevates your executives and experts as thought leaders through strategic initiatives such as speaking opportunities and published articles. By enhancing your company's profile and industry leadership, we position you as a trusted authority in the dental field.
Engaging with stakeholders is critical for success in the B2B dental sector, yet fostering trust and cooperation can be challenging. KNB fosters strong relationships with key stakeholders, enhancing trust and cooperation in your company's initiatives within the dental industry. Ultimately, we drive business growth and success by cultivating meaningful connections with your stakeholders within the dental market.
Rapid advancements in technology require companies to stay ahead of the curve within the dental industry. At KNB, our forward-thinking approach and expert insights help you keep pace with industry advancements in B2B dental. By staying informed and innovative, we ensure that your company remains competitive and relevant in the ever-evolving dental market landscape.
Effectively engaging with a scientific audience through digital channels requires specialized strategies. KNB tailors digital marketing initiatives that resonate deeply with dental audiences, delivering content that educates and inspires. By leveraging digital platforms effectively, we help you reach and engage with your target audiences more efficiently within the dental sector.
Demonstrating the effectiveness of marketing spend in complex markets can be challenging. KNB provides advanced metrics and analytics that illuminate the ROI of your marketing initiatives within the dental industry. By delivering actionable insights, we empower you to make informed decisions and optimize your strategies for success in the B2B dental sector.
I have had the pleasure of working with a few members of the KNB team and everyone has been professional, supportive and have offered amazing insight. They are extremely organized and respond quickly to requests, whether it is last minute projects or something planned for the future. All of my questions have been met with detailed answers, often exceeding my expectations. They go above and beyond to ensure that our business is well supported and that we are successful in engaging with our members, prospects and others in the healthcare community.
— Emily Columbus | Practice Relations Manager
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KNB Communications is a fantastic resource for healthcare stories. They have a deep list of expert sources, anticipate my needs, and never miss a deadline. KNB is a proverbial goldmine for any journalist covering health and technology.
— Brent Skarky | Journalist + News Anchor
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I enjoy working with the media team at KNB Communications because they understand life on ‘both sides of the microphone,’ which makes my job easier. Even better, the experts and topics they line up for my show are relevant, interesting, and enjoyable to interview.
— Lynn Ware Peek | Host of NPR's Cool Science Radio
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KNB is one of the most creative organizations in healthcare IT. Whenever I'm working with them, they're always bringing new, creative ideas that stand out amidst all the noise. Plus, they are just pleasant to work with and doing their work for the right reasons.
— John Lynn | Founder
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I have greatly enjoyed working with KNB. They always provide the right amount of information - from credible sources - before the deadline. You can't ask for more than that.
— Kyle J. Kirkland | Writer
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I was impressed with KNB's ability to stay organized, on track, and consistently produce excellent deliverables for our content development. It was clear to me they understood our niche space as well as how to speak to our audience. I also appreciate their responsiveness and flexibility.
— Keri DeSalvo | Vice President of Marketing
Control Bionics designs and manufactures complicated things—medical devices—and creating that combination of easy-to-use and powerful is always a challenge. But that isn’t the end of it. There must be an avenue to introduce our Augmentative and Alternative Communication (AAC) solution to the potential customer in a manner where there is a clarity to the product’s power and utility. It’s like that old saying about a tree falling in the woods: Does it make a sound if no one is there to hear it? KNB hears us. KNB’s expertise in getting our products in front of the right audience is crucial, nearly equal in importance to bringing our 'baby' into the world in the first place. Truly, getting us in front of the right blogger, influencer, and publication means our great idea and hard work become an indispensable device for our newly acquired client. We rely on KNB. Because every great idea deserves to be heard.
— James Schorey | Chief Technology Officer
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KNB is a delightful partner, creative, responsive and thorough, a rare combination in today’s hectic business world. I would recommend them for companies looking to make social and real world impact quickly in healthcare and any other industry they target.
— Joe Rubinsztain | Chief Executive Officer
While working on an article for TIME Magazine, I needed to feature an expert in healthcare AI who could explain complex concepts in an easy-to-digest manner while also avoiding sales and promotional lingo. KNB Communications connected me with the perfect source. I appreciate a communications agency that vets experts and ensures they’re ready for an interview.
— Karen Asp | Journalist
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We chose KNB as our agency partner because of their focus and expertise in healthcare marketing. They expertly manage the entirety of our paid ads accounts across multiple specialties and service lines. Our account team is eager and quickly willing to accommodate additional requests and always leads with their strategic recommendation to ensure optimal success – no matter the task. KNB also provides detailed monthly reports to easily report out, up, and across our organization to prove the value of our marketing programs.
— Lindsay Mulholland | Director of Marketing
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I approached KNB Communications with the idea of a recurring column in Sleep Lab Magazine because I know from my past experience with them that KNB produces excellent healthcare thought leaders and high-quality content by deadline.
— Michael DiDomenico | Editor
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The [event] attendees were engaged and very interested in our message! The food and drinks were delicious (the Smart Request was a favorite). People asked if they could take our menus and table tents; they all thought our messaging and materials were wonderful! We also received positive feedback on our email that encouraged attendees to stop by our booth.
— J.B. Baron | Vice President of Client Success + Requester Solutions
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I was impressed with KNB's ability to stay organized, on track, and consistently produce excellent deliverables for our content development. It was clear to me they understood our niche space as well as how to speak to our audience. I also appreciate their responsiveness and flexibility.
— Keri DeSalvo | Vice President of Marketing
