Berisa Mehmedovic

Marketing + digital communications expertise

Berisa holds a Bachelor of Science degree in Marketing from Le Moyne College, with additional professional certifications in Email Marketing, Inbound Marketing Optimization, Digital Marketing, Contextual Marketing, and HubSpot Marketing Software from HubSpot Academy.

Career snapshot

Over 6 years of professional experience

Where creativity meets data

Berisa is passionate about marketing that merges storytelling, technology, and measurable strategy. She thrives on transforming complex ideas into campaigns that inspire engagement and drive growth. Her work spans:

Content strategy: Building clear, audience-driven narratives that spark connection.
Digital + social media marketing: Creating cross-platform campaigns that elevate visibility and engagement.

SEO + analytics: Turning data into insight to guide ongoing optimization.
Thought leadership: Helping executives and brands shape credible, influential voices in their industries.

Campaign performance: Using analytics to ensure every tactic ties to measurable outcomes.

Connecting with providers, payers + innovators

Berisa has developed marketing strategies that resonate across a diverse range of audiences, including:

Healthcare providers: From hospital systems to private practices, addressing pain points and workflow needs.

Payers + health tech companies: Crafting campaigns that balance innovation, compliance, and value.

Executives + investors: Articulating growth potential and strategic differentiation.
Broader B2B audiences: Drawing from early experience in industries like banking, construction, and telecom.

Where technology transforms care

Berisa is inspired by the growing intersection of AI, digital therapeutics, and healthcare delivery. She’s especially interested in:

AI-driven healthcare innovation

Digital therapeutics + biopharma marketing

Data analytics for smarter, more personalized campaigns

Technology that simplifies care for providers + patients

Her "why"

For Berisa, healthcare marketing is about people first. She’s driven by the opportunity to make a tangible difference — helping providers deliver better care, empowering patients with accessible information, and amplifying the innovators shaping a healthier future.

Latest articles featuring Berisa

Honors for leadership + creativity

An unforgettable origin story

Berisa was born in her uncle’s car — who, coincidentally, was also born in a car. Her aunt delivered her and later became her godmother.