For our purposes, Twitter lists are curated groups of Twitter accounts that allow healthcare marketers to monitor a targeted feed of the health tech industry. You can make lists and / or follow lists. Lists can be created by healthcare marketers and followed by others in the space. There are different types of lists to follow or create, and they all have their own benefits.
1. Make a List of Peers
- Include active healthcare clients, frequent accounts you chat with, and potential clients.
- Add accounts that retweet you since they likely share similar opinions. This may also incentivize them to follow you and share your tweets more often.
2. Attend Virtual Events
- Make a Twitter list of fellow virtual event attendees and speakers. Our tip: Check out Symplur for lists of healthcare chats and upcoming industry conferences.
- Stay in touch with contributing accounts that attended the event.
- “Listen” to the event’s feed. Centralized conversations can help discover new products, ideas, discussions, and lead to new business opportunities.
3. Make a List of Competitors
- Create a competitors list to keep them under your radar without having to follow them.
- Set the list to private so they don’t get an alert saying you added them.
4. Make a List of News Distributors and Influencers
- Stay up to date on the latest news and trends in healthcare tech marketing without distractions.
- List important industry players to create a streamlined feed. Here are 30 must-follow health IT influencers.
- Narrow your online monitoring by sifting through conversations that are relevant to your brand and industry. Search within the list of healthcare marketing keywords.
5. Interact with Your Lists
- Spend 10-15 minutes a day liking, retweeting, commenting on accounts in your lists.
- Engage with influencers and cultivate relationships. Interact with readers, journalists, and industry influencers to amplify voices.