Social media marketing has made it easier for businesses to market to more people, and gain customers. The healthcare industry is no exception to this. In fact, there’s no reason that healthcare practices shouldn’t take advantage of social media.
With that said, here are 5 ways you can attract new patients to your practice via social media.
- Don’t Stick With Just One Platform
Nowadays, people are on social media more than ever. In fact, it was estimated that in 2020, over 3.6 billion people were using social media – that number is expected to grow to almost 4.41 billion by 2025. That means that people are using platforms like Facebook, Twitter, etc.
What’s even more interesting is that 57% of consumers follow companies to learn more about products and services, while 47% will stay up to date on company news.
So, why stick with only one platform, when you can meet your target audience on various ones? Being on more than one platform allows you to increase your social media presence and gain more of a reach to promote your practice.
- Bring Value
Want to make your practice reputable on social media? You can!
Like any typical consumer, patients want to be able to trust you and what your practice can do for them. That means that you’ll need to bring the value upfront.
You can add value by doing the following:
- Sharing information about current illnesses
Reminding patients to get vaccinated (i.e. for flu season)
- Sharing tips on staying healthy, OR
- Keeping them up-to-date on the latest happenings at the practice (i.e. any staff changes, updated business hours, etc.)
- Post Regularly
When you have a social media presence, you should have a posting schedule in place, no matter which platforms that you post on. No one wants to follow a business that posts every three weeks, or monthly … or else they’ll move on to your competitor(s).
“So, rule of thumb: Don’t let your social media accounts go inactive. When users see you as posting regularly, they’re more likely to follow you. You may want to have someone in your practice handle your social media, or hire a social media strategist to do it for you,” says Katy Willson, a social media expert at Paperfellows and OXEssays.
- Boost Or Create Sponsored Posts
Did you know that you can use social media platforms to advertise your business? The best way is that advertising your business on social media is free.
While each platform will have their own forms of paid ads, they all have their pros and cons. You can either boost your posts, or create sponsored posts, which can cost you. “The good news is, you can decide how much you want to spend on paid ads, and how you want to attract more people with said ads,” explains Daniel Lorson, a writer at BoomEssays and Assignment Help.
- Collaborate With A Healthcare Advertising Agency
Finally, sometimes you might find yourself needing more advertising power than just posting to social media. That’s where healthcare advertising agencies come in!
The good news is, there are various advertising firms that specialize in healthcare, and are willing to help practices like you make a name for yourself on social media. By working directly with a digital marketing agency, the following tasks are easier to do:
- Creating content
- Scheduling posts
- Looking at user engagement, etc.
While advertising agencies focuses on doing the nitty-gritty social media stuff, you – the practitioner – can stay focused on the going-ons in your practice.
As you can see, it’s easy to implement social media into your goal of attracting more patients to your practice. Keep these 5 tips in mind the next time you go on an advertising venture, and possess the social-media-savvy expertise of today’s world. We hope that these tips will help you attract more patients for many years to come!
Lauren Groff is an e-Learning consultant at UK Writings and Academized. As a professional blogger, she specializes in digital marketing and social media influencing. Also, Lauren is a teacher at Sociology writing service UK.
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