health IT trends health IT marketing

Top 8 Takeaways From INBOUND 2021

By Tiffanie Smith

Inbound 2021 is a Hubspot virtual event that includes 3 days of breakout sessions, keynote speakers, interactive activities, and more! Below are some key takeaways that I learned from this exciting conference:


  1. 1. Video marketing is super beneficial for sales enablement

Videos are a great way to key up the messaging by providing the ability to show rather than tell. 

  1. 2. Email marketing myth: bookend emojis are a current trend

Adding emojis at the beginning and end of a subject line increases the open rate of emails. 

  1. 3. Commit to establishing healthy boundaries with your client

Understanding the need of the client and effective communication is crucial. 

  1. 4. Track and score your calls back into Google ads

Use call tracking services to analyze and score important quality leads as conversions into Google ads.  

  1. 5. Become the most trusted voice in your space by providing trusted content

Establish yourself as the thought leader in your industry by educating your audience with valuable knowledge.

  1. 6. Use account-based marketing to drive growth 

Segment and create account groups to ensure the right audience is receiving the right message. 

  1. 7. Learn when to let a client go

If you have toxic clients and you do not fire them, you are telling your team that the revenue is more important than your team’s happiness

  1. 8. Lead with compassion 

This crucial leadership skill strengthens and mentors employees, while also allowing them to grow by setting them on a path to success. 

by Tiffanie Smith

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