The "We are KNB" series gives you a peek behind the curtain to understand what makes our band of healthcare communications experts tick. We ask them about their motivations and goals as well as some personal questions.
This month we would like to highlight the newest addition to the KNB team, Dilma Bennett. Dilma joins us with over 20 years of experience in healthcare marketing and we couldn't be happier for her to join us!
What excites you most about working on the KNB team?
KNB is different from any other marketing agency because of its unique business model and high ethical standards, making it a great choice for anyone seeking a trustworthy and reliable company. What excites me most about working on the KNB team is their commitment to excellence, which is evident in everything they do, and in the ways in which they care about their client’s business.
What piece of advice has stuck with you throughout your career?
Leadership is not about having all the answers or micromanaging every detail. It's about collaboration, delegation, setting the tone and creating an environment where everyone can do their best work.
What drew you to healthcare marketing?
My passion for healthcare marketing started when I became pregnant with my first child in 1995. Eight weeks into the pregnancy, I developed complications that required the care of a maternal-fetal medicine specialist (a high-risk pregnancy expert). I was given a referral to a provider, who was considered “the best in New York City” (according to my OB/GYN); however, the patient experience was disappointing, at times frustrating and at one point unsafe. From the long wait time on the phone, to poorly reproduced photocopies of patient education materials and a “near miss” due to provider miscommunication – I knew that there was an opportunity to contribute to creating better patient engagement, loyalty and positively impacting the lives of others.
Who has influenced you the most throughout your career?
Although I have been blessed to have worked with and been mentored by amazing men and women from whom I have learned many valuable leadership skills, the person who has influenced me most in my career is my husband.
There are many things that are admirable about him, but one of the most stand-out qualities is his approach with the patients he deals with every day. In every interaction, every decision, he keeps their needs and concerns in mind and does so with compassion and kindness, often asking “Is this what’s best for the patient?”. This is something that I have chosen to emulate in my own leadership style by setting high expectations while also being kind and helping others reach their potential.
You have a day out of the office, what does your dream day look like?
As much as I love coffee, I am a tea enthusiast who enjoys learning about the various scents and flavors of tea. A dream day out of the office (not counting vacation time) would consist of attending a tea ceremony at the Morikami Museum’s Seishin-an tea house. After the tea ceremony, I would spend the day strolling through each of the 6 Japanese gardens and then walking the nature trails in the 200-acre park.