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#WeAreKNB Series: Emily Boland

Table of contents

  1. The "We are KNB" series gives you a peek behind the curtain to understand what makes our band of healthcare communications experts tick. We ask them about their motivations and goals as well as some personal questions.
  2. I was thrilled to be able to interview Emily Boland who works as an Account Executive here at KNB. From day one, I was impressed by her unexpected balance of analytical and artistic, of ambition and compassion. Join me in understanding Emily a little better:
  3. What made you gravitate towards KNB Communications?

    After leaving the design world, I was looking for a more fulfilling, motivating career. This renewed focus led me into the healthcare space, and I can't imagine ever leaving! Waking up every day knowing that my actions have real impacts on everyday lives is as fulfilling as it gets. Coming over to the agency side with KNB has allowed me to increase this impact exponentially; I'm no longer helping just one company change lives; our team is helping dozens of companies change countless lives.
  4. What do you think makes KNB different from other marketing and PR agencies?

    Externally, from the client-facing side, KNB offers a depth and breadth of knowledge that's unparalleled in the health care space. From media relations to marketing and design, the KNB team has decades of experience and expertise.

    Internally, the KNB team-centric mentality drives an environment that produces incredible results while allowing individual employees to thrive and develop in their own right.
  5. What are you most excited about in health care tech?

    The connectedness of things and the benefits it will bring. Unfortunately, as we've all seen a global shift in the importance of transparency and accountability, more and more disparities are coming to light. While this is evident in social circles and everyday culture, healthcare is just as concerning and quickly overlooked.

    We have so much data at our fingertips; how can we use that data to defeat healthcare disparities? How can we ensure our healthcare system is actually built around the best possible patient outcomes? I'm inspired every day by the many, many companies answering these questions and making healthcare a more representative, inclusive space, and I'm privileged to call a few of these many companies my clients at KNB.
  6. How would you describe the culture at KNB?

    Collaborative. I've been known to utter the words 'teamwork makes the dream work' a few (hundred) times in my professional life, and KNB embodies every word. We have an incredibly talented team across a wide array of specialties. We all understand that working together is the best way to deliver excellent results. Added bonus? We also think working collaboratively is way more fun.

    Motivating. I can't lift our clients on a high enough pedestal; they are the motivating force behind our efforts. Seeing how these companies are striving to help their patients and the world do better is endlessly motivating.

    Supportive. You're born with your family; you choose your friends, but what about your colleagues? The thought of an inherited relationship that you'll live with 40ish hours a week can be a little intimidating, but the KNB culture supports positive relationships and prioritizes employee wellbeing. Work fam, I didn't get to pick you – but if I had the choice, I would.
  7. What is something you have learned in your current role at KNB?

    This answer could be an endless series of novels. Today I learned about newsjacking. Yesterday afternoon I learned more about AI's role in health equity. In my first month, I learned a hundred definitions of value-based care. Three months into joining the KNB family, I can say with absolute certainty that I have learned the world has more to teach than I'll ever be able to comprehend.
  8. What's the best advice you've ever received?

    Knowing what you don't know is just as important as knowing what you know. I've spent years in project management, and this simple fact drives collaboration, produces better results, and opens doors to further education for everyone involved.

    Today's workplace culture is shifting, and I'm hopeful these conversations become more frequent and less shameful. No one knows it all, and if you can get past that, you'll see just how many opportunities you have to learn!
  9. What's your favorite TV Show?

    I am not a huge TV buff, but a colleague recently turned me onto Ted Lasso. As a lover of infectious positivity and puns, this show is fantastic!
Beth Cooper

Named Marketing Person of the Year by Health IT Marketing Community (2021) and Women Power Players to Watch (2022) by Becker's Hospital Review, Beth Cooper, JD / MBA is the VP of Marketing and Sales of a multi-award winning top 10 Healthcare Marketing Agency. Over her accomplished career spanning two decades, Cooper has been the driving force behind numerous groundbreaking strategies, transforming businesses into market leaders and propelling their growth trajectories to uncharted heights. She is a strong advocate for the marriage of creative innovation with data-driven insights and leverages cutting-edge tools and methodologies to ensure the successful execution of global, paradigm-shifting omnichannel campaigns.


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