medical marketing healthcare marketing health tech health IT #WeAreKNB

#WeAreKNB Series: Jemma Roche

By Heather Kerr

The healthcare world changes, evolves, and develops. It has many sectors and angles, which is why it is something that continues to fascinate and drive us every day. Similar to the industry we all know and love, our team here at KNB is anything but one-dimensional.

Our monthly segment called #WeAreKNB gives you a closer look into who we are, and allows you take a look at the faces behind the hard work of KNB Communications. A variety of different perspectives is an asset that we value, and we are excited to show you who we are and why we love what we do. We are individuals, we are a team, #WeAreKNB. Wanna keep up? Sign up for our monthly KNB HealthBeat Newsletter here! 

Jemma Roche recently joined our team as our new Marketing Coordinator. We decided to highlight her this week to learn more about her. We asked her a few questions below. 

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What led you to working in the Health IT Industry at KNB Communications, and why does it interest you?    

After I realized I wanted to work at a PR Agency, the Health IT Industry came into focus. There’s potential in this industry and a clear vision at KNB Communications. Essentially, we all want to live a happier, healthier life. It is important to get the message out there about this innovative industry. 

What do you like most about the culture at KNB Communications?

KNB is unlike most places I’ve worked at. Why? Because each and everyone of us who works here is valued. At the end of the day we are all human, right?

We are all looking to grow as professionals, and as stated on our website, “We are more than just agency people.” This definitely resonates with the culture here at KNB because we all support each other and the work that we do. 

What new healthcare technology trends do you find the most interesting? 

Telehealth. As technology continues to grow, so does health tech. Telehealth, like m-health (mobile health), involves digital communication and information technologies to make healthcare more accessible remotely. 

Time is valuable these days especially with everyone’s busy schedules. I live in a rural area and my doctor’s office is not on my doorstep. It is frustrating when I need to set up an appointment, and the next availability is not until next month. As a young, working professional, waiting is not an option. I would love to have the option to virtually speak with my doctor rather than wait another month or two. Efficiency is key.

What phase in the process of developing a new marketing campaign excites you the most and why?   

Asking ourselves questions such as: why are we promoting this product or service? It requires asking those deep-rooted questions that you might not think about daily.  These all tie in to why someone should believe in what we are marketing for, and why it is valuable to our target audience. But also, what sets our marketing campaign aside from our competitors? It is one of the challenges we have to face, but nothing we can’t handle because that is how we are able to grow. 

Where is your favorite place to travel and why?

That is a tough question. I have to say, after traveling to Portugal once, it is a beautiful country and one of my favorites so far. Many people have the impression that it must be like Spain. However, I think it has a different “feel” to it. Portugal itself is an entirely different experience especially through its culture. The people, the food, architecture, lifestyle only name a few of the key elements that set it apart from Spain. But Spain also encompasses its own culture so it wouldn’t be fair to compare the two.

Follow Jemma Roche on LinkedIn!



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by Heather Kerr

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