Account Director

Bridget Saroff

Bridget Saroff - ltbl circle-1

Bridget has over 15 years of experience in marketing and communications, with expertise in healthcare, life sciences, and consumer industries. As an Account Director at KNB Communications, she develops strategic PR and marketing programs that drive visibility, engagement, and growth. Known for blending creativity with strategic precision, Bridget leads integrated campaigns across digital, social, and traditional channels—transforming complex ideas into compelling stories that build trust, strengthen brands, and deliver measurable results.

Expert insight

Strategic leadership
Team management
Campaign strategy
Healthcare communications
Brand storytelling
Data-driven marketing
Growth strategy
Omnichannel marketing
Persona development
ABM strategy

Expert insight

Strategic leadership
Team management
Campaign strategy
Healthcare communications
Brand storytelling
Data-driven marketing
Growth strategy
Omnichannel marketing
Persona development
ABM strategy

All about Bridget

Degrees + certifications

Marketing + communication expertise

Bridget holds a Bachelor of Arts degree in Communications from the University of Scranton.

Years of experience

Career snapshot

Over 15 years of professional experience

What Bridget loves about her job

Where innovation meets storytelling

Bridget thrives at the intersection of marketing and PR, where creativity and strategy combine to deliver measurable impact. She’s passionate about crafting narratives that connect brands with the audiences that matter most — and seeing those ideas come to life across channels. Her passions and expertise include:

Content + storytelling: Developing clear, authentic messaging that brings complex ideas to life.

Integrated campaigns: Building cohesive, multi-channel strategies that engage and inspire.

Client partnerships: Collaborating closely with teams to align goals and deliver meaningful results.

Audiences she connects with

Connecting with clinicians, patients + healthcare leaders

Bridget has developed marketing programs for a wide range of healthcare audiences, including:

Clinicians + healthcare executives: Communicating innovation, efficiency, and value.

Patients + caregivers: Creating content that educates, empowers, and builds trust.

Healthcare organizations + industry stakeholders: Positioning thought leaders and brands for lasting visibility.

Innovation that inspires her

Advancing access + improving outcomes

Bridget is energized by companies developing innovations that improve patient outcomes and transform care delivery. She’s particularly interested in:

Digital health + telemedicine solutions that expand access to care

Biotech + life sciences advancements improving patient outcomes

Health tech innovations optimizing care delivery + interoperability

EHR improvements that streamline efficiency for providers + patients alike

What motivates her most

Her "why"

For Bridget, healthcare marketing is deeply personal — because everyone is a healthcare consumer at some point. She’s motivated by the opportunity to support organizations that make the system work better for patients, providers, and communities alike. The constant innovation and potential for meaningful change make her work both rewarding and endlessly inspiring.

Bridget in the spotlight

SERVICES

COMPANY

For healthcare media

In the press

TALK TO US

203.504.8230

hello@knbcomm.com