Case stories AI search breakthrough: top-tier visibility

AI search breakthrough: top-tier visibility

  • Answer engine optimization (AEO)
  • Content strategy
  • AI search
  • Earned media
  • Healthcare
  • Dental technology
Answer engine optimization AEO AI search GEO generative engine optimization

The goal

From invisible to cited in AI answers

 

A national healthcare organization wanted to appear prominently in AI-driven search results for high-intent clinical queries—specifically foundational questions clinicians and patients ask when researching treatment options. While the organization already held deep clinical expertise, it wasn’t consistently surfacing in generative search experiences powered by large language models.

 

The objective was clear: strengthen authority signals so the organization would be recognized, cited, and prioritized by AI search tools—without relying solely on paid visibility or traditional SEO tactics.

The strategy + approach

Build authority the way AI evaluates trust

 

KNB approached AI visibility as an authority problem, not a keyword problem. The strategy centered on aligning earned media, content structure, and expert signals with how generative models evaluate credibility.

 

Our approach included:

  • Launching a GEO-ready microsite structured around high-intent clinical questions

  • Creating clinically grounded, expert-authored content designed for citation and summarization

  • Securing targeted, healthcare-relevant media placements to reinforce external authority signals

  • Updating metadata, taxonomy, and internal linking to strengthen clarity and topical relevance 

Rather than chasing rankings, the program focused on becoming the most trusted source AI systems would reference when answering foundational clinical questions.

The results (in just 6 months)

Visibility that AI can’t ignore

 

Within six months, the organization began surfacing consistently in AI-generated responses across major platforms. Earned media, structured content, and authority signals worked together to improve discoverability and reinforce expertise at scale.

 

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18

top tier media placements secured

 

Targeted, healthcare-relevant coverage of the client significantly increased credibility and reinforced the expert signals LLMs prioritize.

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42

pages created 
for microsite

 

A fully restructured, GEO-ready microsite strengthened authority signals and boosted the client’s presence

in AI search.

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75+

content + meta

data updates

 

Streamlined content

and tagging improved clarity and discoverability, helping the client surface in AI-generated

search results.

The impact

When authority compounds, visibility follows

 

The program transformed how the organization appeared in modern search—shifting from an authoritative voice humans recognized to one AI systems actively prioritized. The combined effect of earned media credibility, structured content, and GEO best practices positioned the organization as a trusted source for AI-generated answers, strengthening long-term discoverability and influence.

 

More than a short-term lift, the initiative created a durable foundation for ongoing AI visibility—ensuring expertise surfaces wherever modern healthcare questions are asked.

 

 

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