Case stories Lead magnet: booth to funnel

Lead magnet: booth to funnel

  • Event marketing
  • Lead generation
  • Integrated campaigns
  • Healthcare
  • Health tech
Conference from booth to funnel

The goal

Turn conference attention into qualified pipeline

 

A healthcare technology company wanted to maximize its presence at a major industry conference—not just with booth traffic, but with real, measurable lead generation. The objective was to stand out in a crowded exhibit hall and convert interest into marketing-qualified leads before, during, and after the event.

 

The strategy + approach

Multichannel activation built around the booth

 

KNB designed a bold, integrated campaign that extended the booth experience into a full demand-gen funnel. The approach included:

  • A high-value giveaway tailored to healthcare recruitment professionals

  • Eye-catching booth design to drive on-site engagement

  • Targeted LinkedIn advertising and social promotion in the weeks leading up to the conference

  • Timely content and landing pages built to capture and qualify interest

 

Together, these tactics created momentum before the event and ensured booth traffic translated into actionable leads.

The results (in just 6 weeks)

Strong pipeline impact in just a few weeks

 

The campaign delivered fast, measurable results—proving the power of pairing event strategy with digital amplification.

 

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30k+

LinkedIn ad
impressions

 

Fueled awareness and drove 900+ landing page views in the month leading up to the conference

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34

marketing qualified

leads

 

Generated 34 MQLs through a targeted  giveaway that drew in exactly the right prospects

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18%

increase in social engagement

 

Achieved nearly 5x the industry average — all while maintaining a strong 17% CTR

The impact

From booth buzz to bottom-funnel results

 

By turning the conference booth into a lead magnet supported by paid social and targeted content, KNB helped the company generate high-quality leads, boost engagement nearly 5× the industry average, and create a repeatable event-to-pipeline model.

 

 

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