Case stories Social surge: record-breaking stats

Social surge: record-breaking stats

  • Social media strategy
  • Content development
  • Audience growth
  • Healthcare
  • Dental technology
Social media for healthcare technology hearts likes

The goal

Turn social channels into growth engines

 

A national healthcare organization needed to transform its social presence from a static broadcast channel into an active, high-performing platform for education, engagement, and brand growth. The goal was to build meaningful interaction with qualified professionals while expanding reach and visibility across social platforms.

 

Success required a strategy that prioritized relevance, storytelling, and consistent value—not just volume.

 

The strategy + approach

Story-driven content, built for interaction

 

KNB developed and executed a targeted organic social strategy grounded in high-value, audience-first content. The approach focused on:

  • Translating complex clinical and industry topics into clear, shareable narratives

  • Creating content designed to spark conversation—not just impressions

  • Optimizing cadence, formats, and distribution to meet audiences where they were most active

 

By leaning into storytelling, timely themes, and platform-native best practices, social channels became dynamic spaces for dialogue, discovery, and community-building.

The results (in just 12 months)

Unprecedented engagement in year one

 

The strategy delivered breakout performance across every major engagement metric.

 

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1,190%

increase in
page likes

 

Story-driven content led to a 1,190% increase in page likes, expanding their reach with qualified followers

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4,333%

increase in comments

 

Social convos exploded, delivering a 4,333% increase in comments from engaged pros

 

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172%

increase in

shares

 

Shareable posts created momentum, fueling a 966% increase in shares year over year

The impact

From passive presence to active community

 

Story-driven content fueled explosive growth in engagement, dramatically expanding reach among qualified followers and industry professionals. Social conversations surged, shareability skyrocketed, and the brand established a powerful, ongoing connection with its audience—turning social media into a true driver of awareness, trust, and long-term growth.

 

 

 

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