Healthcare | health tech | biotech | life sciences | dental

Digital Marketing Manager

Healthcare agency marketing

Job description

We are KNB Communications, an award-winning PR and marketing agency specializing in healthcare, health tech, and life sciences. We’re looking for a Digital Marketing Manager to join our ranks.


You are creative and energetic, and have a strong sense of what resonates with multiple target audiences on various platforms. You can quickly create content that moves an audience to action. You are enthusiastic and proactive about sharing ideas, confident in securing buy-in, and quick to react to changing trends in audience engagement. 
We are looking for a positive, capable team member who combines the data-driven approach of digital marketing with creativity.


As a highly creative and energetic Digital Marketing Manager for KNB Communications, you will develop and execute strategic digital marketing strategies for our healthcare and healthcare technology clients. You will have responsibility for the clients’ digital strategies to generate awareness, engage stakeholders and influencers, and drive growth.  You will develop and share metrics aimed at tracking the effectiveness of our marketing tactics. Developing a consistent reporting methodology for our clients will be crucial for success. 


We are 100% remote. You can work from anywhere as long as you have dependable internet and are willing to keep east coast hours.

Roles + responsibilities

As the Digital Marketing Manager you will:

  • Capable leader in performance marketing
    Strategically develop and execute innovative and measurable digital marketing campaigns that have a meaningful Impact on clients’ success.

  • Create concepts, content, and reports for relevant marketing campaigns.

  • Leverage analytic tools used by the firm — HubSpot, Google Analytics, content distribution services, project management tools, online surveys, media monitoring, KPIs,  ROI, etc. Optimize campaigns to yield optimal results.

  • Draw meaningful conclusions from campaign data and make recommendations for improvement.

  • Evaluate all acquisition channels as well as remarketing tactics.

  • Provide data-driven advice to clients on paid digital advertising (i.e. paid social media, Google Search & Display Ads, etc.) and effectively implement. 

  • Support account teams to help create an integrated and measurable communications program for customers.

  • Stay up-to-date on best practices for social and digital, as well as the implementation of appropriate analytics tools (email workflows, marketing automation and CRM) to facilitate analysis and metrics reporting.

  • Actively follow trends relative to social engagement in the industry and communicate them throughout the organization. Innovate new tactics based on trends in the industry and audiences to quickly adjust based on results.

  • Proficiency with audience engagement metrics across platforms (Facebook Insights, Twitter Analytics, etc.) and an ability to translate them into actionable steps.

  • Develop and manage end-to-end, scalable social media campaigns (paid and organic).

  • Support clients with initiatives such as website design and development, traffic, etc.

  • Develop and manage the KNB website, digital marketing and lead gen efforts.

  • Learn about clients and competitors; conduct industry research; work with partners to track coverage and disseminate to team.

 

Qualifications

  • Bachelor’s degree (BA/BS) from a four-year college or university required

  • Five to seven years minimum related work experience or equivalent combination of education and experience required

  • Google Ads and Analytics certifications and experience. 

  • HubSpot certifications – Inbound, Email, Content

  • Must be active on all major social networks

  • Ability to work independently as well as a member of the team

  • Project an extremely positive “can do” attitude and utilize sound judgment with client interactions

  • Ability to write creatively, in broad and narrow scopes, with an informative, engaging style

  • Social media management, Google Analytics, SEO and content generation

  • Quickly understands complex healthcare domains, competitive landscapes and varied audiences

  • Willingness to learn and adapt to constructive feedback

We understand no candidate checks every single box. That’s why we’ve divided our experience requirements  list into “must-haves” and “nice to have.”

 

Must-have:

  • Exceptional communications skills - written, verbal and interpersonal

  • Able to manage multiple tasks and projects simultaneously and effectively organize client work product

  • Client-facing experience and confidence to present to customers

  • Email marketing and ability to create and design newsletters

  • Craft client messaging to tell a story. Develop and repurpose content to generate engagement

  • Proficiency in MS Office suite, Google Workspaces, models and analysis, and social media tracking software

 

Nice to have:

  • Healthcare industry knowledge and/or previous roles with a healthcare focused organization

  • Websites management, page and landing page creation

  • Experience with SEO practices

  • Basic HTML or equivalent web language

  • Video creation, editing and production

  • Managed or supported Twitter chats
    Muck Rack / Cision / Meltwater media monitoring software

  • Sprout social media management software

  • PR industry background

  • Creative graphics and design software (Adobe Photoshop, InDesign)

 

Why KNBeings love KNB

  • Constant growth and career development opportunities

  • Innovative and award-winning expertise

  • Diverse, energetic, positive culture 

  • Collaborative, inclusive, engaging process 

  • Excellent benefits, including health, PTO, and 401k

  • KNB Communications is located in Stamford, CT

  • Office hours are Monday - Friday, 8:30 am to 5:30 pm ET

 

Please send your resume to recruiting@knbcomm.com.

 

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