Account Director
Emily Boland
Emily has over 12 years of experience in healthcare marketing, with expertise in strategic planning, operational management, and cross-functional leadership. She develops integrated marketing strategies that drive growth, strengthen brand presence, and deliver measurable results. Known for balancing creativity with disciplined execution, Emily transforms complex healthcare challenges into innovative, results-driven solutions that inspire trust and accelerate success.
- Full-stack marketing
- Content strategy
- Lead generation
- Brand development
- Creative direction
- Marketing strategy
- Growth strategy
- Omnichannel marketing
- Persona development
- Graphic design
- Full-stack marketing
- Content strategy
- Lead generation
- Brand development
- Creative direction
- Marketing strategy
- Growth strategy
- Omnichannel marketing
- Persona development
- Graphic design
All about Emily
Design, strategy + digital communication
Emily holds a Bachelor of Science degree in Graphic Communication Design from the University of Cincinnati’s DAAP College, with a focus on Digital Design.
Career snapshot
Over 12 years of professional experience
Where innovation meets strategy
Emily thrives in an environment of continuous learning and collaboration. She’s passionate about innovation in healthcare marketing—particularly where product development and strategic marketing intersect to solve complex challenges with measurable, client-centric solutions. Her expertise spans:
Strategic planning: aligning creative vision with business objectives for sustainable growth.
Innovation: leveraging data and emerging technologies to drive impact.
Design: applying visual storytelling to enhance clarity and engagement.
Audience targeting: reaching niche segments across diverse channels with precision.
Operational excellence: building efficient processes that improve performance and results.
Connecting with patients, providers + industry leaders
Emily connects naturally with a broad spectrum of healthcare stakeholders, including:
Providers + healthcare executives: translating complex innovations into clear, actionable value propositions.
Patients + caregivers: communicating with empathy and authenticity to inspire trust and engagement.
Payers, investors + recruiters: highlighting scalability, market value, and long-term growth potential.
Regulatory + policy teams: navigating compliance with strategic precision to support transparent communications.
From rare disease to AI-powered transformation
Emily is inspired by healthcare technologies that empower patients, providers, and innovators alike. She’s especially passionate about:
Advancing treatments for rare diseases + underserved populations
The transformative potential of AI in healthcare innovation
Emerging wearable + gamified health technologies
Data aggregation + analytics for precision medicine
Digital health solutions that enhance engagement + adherence
Her "why"
Early in her career, Emily worked closely with providers, caregivers, and patients living with paralysis and speech loss—an experience that profoundly shaped her passion for healthcare. She’s driven by the challenge of solving complex problems in a rapidly evolving industry, combining empathy, creativity, and strategy to deliver outcomes that truly make a difference.
Honors for leadership + creativity
Article of the Year — Swaay.Health Awards, 2023
Control Bionics Named Top Medtech Provider, 2021
Recognized for excellence in strategic leadership and health tech communications
Outside the office
Before beginning her career in healthcare marketing, Emily helped design the universal hospital signage symbols now used nationwide—making care navigation easier for patients of all languages and literacy levels.
She also once relearned how to ride a bike in her 30s (proving the old saying wrong), went to youth group with Taylor Swift’s bassist, and has a harmless but slightly eerie ability to voluntarily shake her eyes side-to-side.
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In her own words
A philosophy shaped by innovation + empathy
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Accessible, innovative technology has fueled my interest in healthcare over the last decade. I’m passionate about helping companies elevate their market position and bring new solutions to the market to address today’s growing healthcare challenges. I have an intimate understanding of complex regulatory, funding, and financing hurdles—and I’ve never been one to back away from a challenge. |
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— Emily Boland
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