Elevate your influence with KNB Communications.

Health tech

PR + marketing

At KNB Communications, we specialize in providing customized marketing and public relations solutions for innovators in the health tech and SaaS sectors. We are passionate about leveraging our expertise to assist companies that are revolutionizing healthcare through technology! With our extensive understanding of the industry and forward-thinking approaches, we empower brands like yours to establish a strong market presence and foster meaningful customer connections.

Why KNB?

We know the health tech + SaaS industries.

Mastering the maze of health tech sales cycles

Health tech and SaaS sales cycles can be convoluted, with multiple stakeholders and decision-makers involved. KNB simplifies these processes with strategic insights, guiding companies from lead generation to customer loyalty, ensuring smoother transitions and accelerated sales cycles.

Decoding health tech talk for market success

Health tech and SaaS solutions often involve intricate technical details that may be difficult for non-technical audiences to grasp. KNB excels at transforming complex technological concepts into clear, impactful marketing communications, ensuring that the market understands the value proposition effectively.

Ensuring regulatory compliance

Compliance with health regulations is paramount in the health tech and SaaS sectors, yet it can be challenging to stay abreast of the evolving landscape. With our deep understanding of health regulations, KNB ensures that marketing campaigns are both compliant and compelling, mitigating risks associated with non-compliance.

Precision targeting in the complex ecosystem of health tech

Identifying and reaching key decision-makers in the health tech and SaaS sectors can be daunting due to the complex ecosystem. KNB leverages cutting-edge analytics to precisely target and engage with key stakeholders, enhancing the effectiveness of marketing efforts and driving business growth.

Building a standout brand in a saturated market

The health tech and SaaS markets are saturated, making it challenging for companies to differentiate themselves.KNB develops creative differentiation strategies that elevate brands above the competition, ensuring they stand out in the marketplace and attract the attention of target audiences.

Managing media relations in the health tech world

Managing media relations in a specialized industry like health tech and SaaS requires expertise and precision.KNB handles all aspects of media relations, ensuring accurate and effective communication of innovations to enhance market presence and credibility.

Health tech crisis management + mitigation

Health tech and SaaS companies face potential crises that can damage their reputation and business. KNB's PR experts excel at crisis communication, preparing and protecting brands from negative impacts through proactive strategies and effective communication.

Building thought leadership in health tech + SaaS

Establishing thought leadership is crucial for companies in the health tech and SaaS sectors to gain industry recognition and trust. KNB elevates executives and experts as thought leaders through strategic initiatives such as speaking opportunities and published articles, enhancing company profiles and industry leadership.

Engaging with stakeholders

Engaging with stakeholders is essential for success in the health tech and SaaS sectors, yet it can be challenging to foster trust and cooperation. KNB fosters strong relationships with key stakeholders, enhancing trust and cooperation in company initiatives, ultimately, driving business growth and success.

Keeping pace with health tech + SaaS innovation

Rapid advancements in technology and healthcare require companies to stay ahead of the curve. KNB's forward-thinking approach and expert insights help companies in the health tech and SaaS sectors keep pace with industry advancements, ensuring they remain competitive and relevant.

Digital strategies that engage + enlighten health tech target audiences

Effectively engaging with a scientific audience through digital channels requires specialized strategies. KNB tailors digital marketing initiatives that resonate deeply with scientific audiences, delivering content that educates and inspires.

Demystifying ROI in complex markets

Demonstrating the effectiveness of marketing spend in complex markets can be challenging. KNB provides advanced metrics and analytics that illuminate the ROI of marketing initiatives, empowering companies to make informed decisions and optimize their strategies for success.

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What do we mean by

health tech + SaaS?

KNB Communications specializes in healthcare communications – specifically health tech. But what do we mean by health tech?

Health tech is the cutting-edge fusion of healthcare and technology, the heartbeat of modern medical innovation, pulsing with every breakthrough that revolutionizes how we approach healthcare. From the way clinicians diagnose and treat, to how patients experience care, and how support staff keeps the wheels turning, health tech is progress. Does that sound like your company? If so, we could be great partners.

Examples of health tech clients we've served include:

Healthcare SaaS platforms: Software solutions that manage patient appointments, billing, telemedicine services, and more.

Telehealth platforms: Virtual care solutions that connect patients and healthcare providers, breaking barriers of distance and accessibility.

Electronic Health Records (EHRs): Digitized patient records that streamline data access and improve healthcare delivery.

AI +machine learning in diagnostics: Advanced algorithms that enhance diagnostic accuracy and speed in fields like radiology and pathology.

Medical robotics: Robots assisting in surgeries, rehabilitation, and patient care, improving precision and outcomes.

Digital therapeutics: Software-driven therapeutic interventions used in the treatment and management of a wide range of conditions.

Personalized medicine applications: Technologies harnessing genetic and other data to tailor treatments to individual patients.

Blockchain for secure health records: Utilizing blockchain technology to ensure secure and tamper-proof storage and sharing of medical records.

3D printing in medicine: Creating custom prosthetics, implants, and even bio-tissues using 3D printing technology.

Virtual reality for medical training: Using VR to simulate surgical procedures and medical situations for training medical professionals.

Mobile health applications: Smartphone apps for health monitoring, medication reminders, mental health, and wellness tracking.

Genomics + gene editing technologies: Tools like CRISPR for gene editing and genomics research to advance personalized medicine and treatment.

Remote patient monitoring systems: Devices and systems that allow healthcare providers to monitor patients' health remotely.

Wearable medical devices: From fitness trackers that monitor heart rates to advanced wearables that track chronic medical conditions.

Clinical decision support systems: AI-driven tools that provide healthcare professionals with data-driven insights and recommendations for patient care.

Nanotechnology in medicine: Applying nanotechnology for drug delivery, diagnostics, and other therapeutic applications.

Healthcare chatbots + virtual assistants: AI-powered chatbots and assistants for patient engagement, scheduling, and preliminary diagnostics.

Medical transport innovations: Advanced ambulance tracking and routing systems to improve emergency response times.

Healthcare security innovations: Advanced cybersecurity solutions for protecting sensitive medical data. Biometric authentication systems for secure access to medical facilities and records.

Patient communication platforms: Integrated patient portals that allow for secure messaging, appointment scheduling, and access to medical records. Digital platforms enabling real-time communication between patients and healthcare providers.

Rating systems for Accountable Care Organizations (ACOs): Advanced analytics platforms for evaluating the performance and patient outcomes of ACOs. Digital tools for patients to provide feedback and ratings on ACO services.

Medical billing + insurance claim processing: Automated billing systems that ensure accurate and efficient processing of medical claims. AI-powered platforms for optimizing insurance claims, ensuring doctors receive fair compensation.

Healthcare compliance + reporting: Tools for healthcare providers to stay compliant with evolving regulations and standards, including reporting adverse events or quality metrics.

In essence, health tech represents the innovative spirit of healthcare, constantly evolving to ensure that every patient, clinician, and healthcare professional is equipped with the best tools for better health.