Clients we've served
Over the years, we have partnered with over 150 health tech clients to provide a range of customized PR and marketing services.
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Why KNB?
We know the health tech + SaaS industries.
Health tech and SaaS sales cycles can be convoluted, with multiple stakeholders and decision-makers involved. KNB simplifies these processes with strategic insights, guiding companies from lead generation to customer loyalty, ensuring smoother transitions and accelerated sales cycles.
Identifying and reaching key decision-makers in the health tech and SaaS sectors can be daunting due to the complex ecosystem. KNB leverages cutting-edge analytics to precisely target and engage with key stakeholders, enhancing the effectiveness of marketing efforts and driving business growth.
Compliance with health regulations is paramount in the health tech and SaaS sectors, yet it can be challenging to stay abreast of the evolving landscape. With our deep understanding of health regulations, KNB ensures that marketing campaigns are both compliant and compelling, mitigating risks associated with non-compliance.
The health tech and SaaS markets are saturated, making it challenging for companies to differentiate themselves.KNB develops creative differentiation strategies that elevate brands above the competition, ensuring they stand out in the marketplace and attract the attention of target audiences.
Managing media relations in a specialized industry like health tech and SaaS requires expertise and precision.KNB handles all aspects of media relations, ensuring accurate and effective communication of innovations to enhance market presence and credibility.
Establishing thought leadership is crucial for companies in the health tech and SaaS sectors to gain industry recognition and trust. KNB elevates executives and experts as thought leaders through strategic initiatives such as speaking opportunities and published articles, enhancing company profiles and industry leadership.
AWARD-WINNING
health tech marketing, PR + communications services
Integrated programs designed to scale health tech adoption and accelerate growth.
With over 25 years of experience in the industry and trusted by leading health tech companies, investors, and innovators, we deliver integrated PR and marketing programs tailored to the unique challenges of this space.
How we work
Initial assessment + needs analysis: At KNB Communications, our journey with every prospective client begins with a comprehensive assessment. We delve deep into your current health tech marketing and PR efforts, aiming to uncover the nuances of your unique position in the health tech sector. Our approach revolves around identifying your specific goals, target audience, and key performance indicators (KPIs). Understanding your challenges and the competitive landscape allows us to lay a solid foundation for a strategic partnership.
Research + competitive analysis: In our ever-evolving industry of health tech, staying informed is paramount. Our team conducts thorough market research to keep you abreast of trends, emerging technologies, and relevant news. A crucial part of this process involves a competitive analysis, which dissects the strengths and weaknesses of your competitors in your specific niche. We harness data-driven insights to grant you a deeper understanding of your standing in the market, paving the way for informed decision-making.
Customized strategy development: One size doesn't fit all in health tech, and our strategies are a testament to that philosophy. We craft PR and marketing strategies that are tailored exclusively to your needs. Our emphasis lies in showcasing how our strategy leverages KNB Communications' unique expertise in health tech and SaaS. Expect to see an integration of traditional PR, digital marketing, and cutting-edge technology seamlessly blended to achieve maximum impact.
Execution + implementation: Collaboration is at the core of our approach. We work closely with you to execute the strategy efficiently, utilizing our expertise in health tech. This collaboration ensures that compelling content and campaigns are created to engage your target audience effectively. Additionally, our reliance on data analytics enables us to track and measure the performance of marketing and PR initiatives in real-time.
Regular monitoring + optimization: The journey doesn't end with implementation; it evolves. We continuously monitor campaign performance, making necessary adjustments to optimize results. Our commitment to transparency is evident in the detailed reports and insights we provide, showcasing the impact of our efforts. Furthermore, we offer proactive advice and recommendations to keep your strategy aligned with the ever-evolving industry trends in health tech.
Communication + collaboration: Maintaining open and transparent communication with you is not just a goal; it's our way of working. We foster a collaborative partnership by involving you in decision-making and strategy refinement. This approach reflects our community-oriented ethos and deep passion for health tech and SaaS, defining KNB Communications as a dedicated partner on your journey to success.
How we work
Initial assessment + needs analysis: At KNB Communications, our journey with every prospective client begins with a comprehensive assessment. We delve deep into your current health tech marketing and PR efforts, aiming to uncover the nuances of your unique position in the health tech sector. Our approach revolves around identifying your specific goals, target audience, and key performance indicators (KPIs). Understanding your challenges and the competitive landscape allows us to lay a solid foundation for a strategic partnership.
Research + competitive analysis: In our ever-evolving industry of health tech, staying informed is paramount. Our team conducts thorough market research to keep you abreast of trends, emerging technologies, and relevant news. A crucial part of this process involves a competitive analysis, which dissects the strengths and weaknesses of your competitors in your specific niche. We harness data-driven insights to grant you a deeper understanding of your standing in the market, paving the way for informed decision-making.
Customized strategy development: One size doesn't fit all in health tech, and our strategies are a testament to that philosophy. We craft PR and marketing strategies that are tailored exclusively to your needs. Our emphasis lies in showcasing how our strategy leverages KNB Communications' unique expertise in health tech and SaaS. Expect to see an integration of traditional PR, digital marketing, and cutting-edge technology seamlessly blended to achieve maximum impact.
Execution + implementation: Collaboration is at the core of our approach. We work closely with you to execute the strategy efficiently, utilizing our expertise in health tech. This collaboration ensures that compelling content and campaigns are created to engage your target audience effectively. Additionally, our reliance on data analytics enables us to track and measure the performance of marketing and PR initiatives in real-time.
Regular monitoring + optimization: The journey doesn't end with implementation; it evolves. We continuously monitor campaign performance, making necessary adjustments to optimize results. Our commitment to transparency is evident in the detailed reports and insights we provide, showcasing the impact of our efforts. Furthermore, we offer proactive advice and recommendations to keep your strategy aligned with the ever-evolving industry trends in health tech.
Communication + collaboration: Maintaining open and transparent communication with you is not just a goal; it's our way of working. We foster a collaborative partnership by involving you in decision-making and strategy refinement. This approach reflects our community-oriented ethos and deep passion for health tech and SaaS, defining KNB Communications as a dedicated partner on your journey to success.
What our clients love about us
I have had the pleasure of working with KNB for over two years, and they have consistently enhanced multiple marketing campaigns with exceptional thought leadership content, including position papers, case studies, and infographics. KNB stands out not only for their expertise and talent in creating high-quality long-form content in the healthcare and health tech sectors but also for their reliability. They have never missed an important deadline and always make collaboration a breeze. For these reasons, I wholeheartedly recommend KNB.
— Marketing Manager, Wolters Kluwer
Control Bionics designs and manufactures complicated things—medical devices—and creating that combination of easy-to-use and powerful is always a challenge. But that isn’t the end of it. There must be an avenue to introduce our Augmentative and Alternative Communication (AAC) solution to the potential customer in a manner where there is a clarity to the product’s power and utility. It’s like that old saying about a tree falling in the woods: Does it make a sound if no one is there to hear it? KNB hears us. KNB’s expertise in getting our products in front of the right audience is crucial, nearly equal in importance to bringing our 'baby' into the world in the first place. Truly, getting us in front of the right blogger, influencer, and publication means our great idea and hard work become an indispensable device for our newly acquired client. We rely on KNB. Because every great idea deserves to be heard.
— Chief Technology Officer, Control Bionics
The team at KNB Communications is known for setting trends, not chasing them. They are visionaries who ideate, innovate, and then implement. It’s rare to find an agency that can turn raw ideas into real revenue, but KNB Communications does it time and time again.
— Chief Marketing Officer, Advanced MD
I was impressed with KNB's ability to stay organized, on track, and consistently produce excellent deliverables for our content development. It was clear to me they understood our niche space as well as how to speak to our audience. I also appreciate their responsiveness and flexibility.
— VP of Marketing, Real Time Medical Systems
I've had the pleasure of working with KNB Communications at two different organizations, and I can't overstate how impressed I am with their expertise and efficiency. From day one, they dove deep into our industry, quickly grasping the nuances of healthcare analytics and aligning their strategies with our goals.
As someone who's passionate about driving revenue through strategic marketing, I appreciate KNB's focus on results. They're not just about creating noise; they're about creating opportunities. Their approach perfectly complements my philosophy of using marketing science to deliver campaigns that lead to tangible outcomes.
Working with KNB feels like a true partnership. Their industry knowledge is second to none, and it shows in every strategy they develop. If you're looking to elevate your marketing in the healthcare sector, KNB Communications is the partner you want by your side. Connect with them, and you'll see why I'm so enthusiastic about our collaboration.
— VP of Marketing, MedeAnalytics
