Elevate your marketing and lead generation with KNB Communications

Dental tech PR + marketing built for B2B buyers

Drive adoption, enterprise trust + qualified pipeline for dental technology
Dental tech PR + marketing built for long sales cycles, clinical scrutiny + DSO decision-making
Earn trust, drive adoption, and build a qualified pipeline for your dental technology — without compromising credibility or compliance.
From dental devices and imaging systems to practice management software, AI diagnostics, and chairside technology, growth depends on more than visibility. Success requires clinical confidence, economic justification, and relevance across dentists, DSOs, procurement teams, and operators.
Move from innovation to adoption — across practices, groups, and enterprise dental organizations.

Trusted by healthcare, medtech + life sciences innovators

300+ campaigns executed • 28+ years in specialized healthcare marketing • Proven expertise in medtech GTM

Let's talk!

Contact us to discuss your dental tech growth strategy

 

What we deliver:

Marketing strategies built to attract high-value healthcare buyers

Demand generation campaigns designed to drive qualified leads

Messaging and positioning that convert interest into action

Content programs that support long sales cycles and complex decisions

Paid and organic channel strategies optimized for performance

Sales-aligned narratives that support outreach and follow-up

Analytics and reporting that tie marketing activity to pipeline impact

    What we offer
  • Content marketing
  • Social media management
  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Email marketing
  • Influencer marketing
  • Branding + identity
  • Website design + development
  • Marketing automation
  • Video marketing
  • Analytics + data analysis
  • Lead magnet creation
  • Lead scoring
  • CRM implementation
  • Landing page optimization
  • A / B testing
  • Content syndication
  • Lead nurturing campaigns
  • Event marketing
  • Referral programs
What we offer
  • Content marketing
  • Social media management
  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Email marketing
  • Influencer marketing
  • Branding + identity
  • Website design + development
  • Marketing automation
  • Video marketing
  • Analytics + data analysis
  • Lead magnet creation
  • Lead scoring
  • CRM implementation
  • Landing page optimization
  • A / B testing
  • Content syndication
  • Lead nurturing campaigns
  • Event marketing
  • Referral programs

Why KNB for dental technology?

Navigate dental buying cycles — and the barriers to adoption
Navigate dental buying cycles — and the barriers to adoption

Dental technology adoption is shaped by trust, workflow impact, ROI, and chairside reality. Every program is designed to support how dental products are evaluated, tested, approved, and rolled out.

Win across fragmented dental stakeholders
Win across fragmented dental stakeholders

Dental tech decisions span solo practices, multi-location groups, DSOs, clinical leaders, operations teams, and procurement. Messaging is built to resonate with each audience — without dilution.

Precision targeting in regulated + competitive markets
Precision targeting in regulated + competitive markets

Reach dentists, specialists, practice owners, DSO leadership, and dental service organizations with compliant, claims-safe messaging that attracts qualified demand.

Regulatory-aware marketing + communications
Regulatory-aware marketing + communications

From FDA-cleared devices to diagnostics, imaging, and AI-enabled tools, positioning respects regulatory boundaries while still articulating differentiated value.

Stand out in a crowded dental tech landscape
Stand out in a crowded dental tech landscape

Differentiate beyond features by clearly articulating:
— Clinical value
— Workflow efficiency
— Economic impact
— Patient experience improvement

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Media relations that influence buyers

Secure coverage in dental, healthcare, and technology trade outlets that shape perception, credibility, and purchasing decisions.

Thought leadership that builds confidence
Thought leadership that builds confidence

Elevate founders, clinicians, and executives as credible voices shaping the future of dental care.

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Dental tech fluency you can trust:

Where strategy meets chairside reality


Dental technology succeeds only when it works in the operatory, integrates into workflows, and delivers measurable ROI.

That reality is built into every program.

How dental tech expertise shows up in practice:
Marketing experience supporting FDA-cleared dental devices + diagnostics
Messaging frameworks designed for clinical, legal + regulatory review
Campaigns tailored to solo practices, multi-site groups + DSOs
Content aligned to purchasing committees and DSO approval processes
Stakeholder-specific messaging for dentists, hygienists, operators + executives
Claims-safe PR + paid media strategies that protect credibility while driving demand


This is why dental tech programs don’t just generate leads — they support evaluation, adoption, and rollout.

Purpose-built for dental tech launches

From pre-launch credibility to post-launch adoption


Dental technology succeeds only when it works in the operatory, integrates into workflows, and delivers measurable ROI.

That reality is built into every program.

How dental tech expertise shows up in practice:
Pre-launch PR + awareness campaigns
Go-to-market planning
Adoption + post-launch engagement strategy
Sales enablement support for field teams

Who this is built for

Dental technology companies operating across:

Dental devices + hardware
Imaging, scanners + diagnostics
AI-powered dental software
Practice management + workflow platforms

Chairside + in-operatory technology
DSO-focused dental solutions


If your product improves diagnosis, treatment, workflow efficiency, or patient outcomes — this language fits.

What do we mean by dental tech?

Dental tech sits at the intersection of clinical care, engineering, and technology — powering the tools dental professionals rely on every day.

From imaging and diagnostics to AI, automation, and connected systems, dental technology shapes how care is delivered, scaled, and experienced.

If adoption matters as much as innovation, this is where strategy belongs.

 

Ready to attract better dental tech buyers?

Build credibility with decision-makers.
Support evaluation cycles.
Drive a qualified pipeline that sales teams can close.

We have the experience:

See the difference an experienced, B2B dental tech marketing partner can make.

Reach the right decision-makers.
Generate demand that converts.

 

Let's talk!

Schedule a meeting using the calendar below.