Clients we've served
Over the years, we have partnered with over 150 health tech clients to provide a range of customized PR and marketing services.
Why KNB for medtech?
We understand medtech buying cycles — and the barriers to adoption.
Medtech purchases involve clinicians, procurement teams, administrators, finance, compliance, and executives. KNB builds messaging and campaigns that resonate with each stakeholder, shortening sales cycles and improving conversion quality.
Reach the right audiences — surgeons, clinicians, lab directors, hospital leadership, and distributors — without triggering compliance risks or wasting spend.
From FDA-regulated devices to diagnostics and clinical tools, build your PR and marketing programs that respect regulatory boundaries while still telling compelling, differentiated stories.
Position your product beyond features — articulating clinical value, operational impact, and ROI in ways buyers actually understand.
Secure coverage in medtech, diagnostics, imaging, and healthcare trade outlets that influence buyers, investors, and partners.
Establishing thought leadership is crucial for companies in the medtech sector to gain industry recognition and trust. KNB elevates executives and experts as thought leaders through strategic initiatives such as speaking opportunities and published articles, enhancing company profiles and industry leadership.
AWARD-WINNING
integrated medtech marketing, PR + communications
Programs designed to support adoption, credibility, and pipeline growth
With over 25 years of experience in the industry and trusted by leading medtech companies, investors, and innovators, we deliver integrated PR and marketing programs tailored to the unique challenges of this space.
How we work
Initial assessment + needs analysis: At KNB Communications, our journey with every prospective client begins with a comprehensive assessment. We take a deep dive into your current medtech marketing and PR efforts, with a focus on understanding your product portfolio, regulatory environment, and commercial objectives.
Our approach centers on identifying your specific business goals, target clinical and buyer audiences, and key performance indicators (KPIs). By understanding your product lifecycle stage, market challenges, and competitive landscape, we lay a strong foundation for a strategic partnership that supports successful adoption, market penetration, and long-term growth.
Research + competitive analysis: In the fast-moving medtech landscape, staying informed is essential to commercial and clinical success. Our team conducts in-depth market and regulatory research to keep you ahead of industry trends, evolving care pathways, reimbursement dynamics, and emerging technologies shaping your category.
A core component of this work is competitive analysis, where we evaluate the positioning, clinical claims, regulatory status, and go-to-market strategies of competing devices in your specific niche. By applying data-driven insights, we deliver a clear view of your market position—enabling smarter product strategy, sharper differentiation, and more confident commercial decision-making.
Customized strategy development: One size never fits all in medtech, and our strategies are built with that principle at the core. We develop PR and marketing strategies that are tailored specifically to your product category, regulatory pathway, clinical audience, and commercial objectives.
Our focus is on designing strategies that leverage KNB Communications’ deep expertise in medtech, regulated markets, and complex product launches. You can expect an integrated approach that blends traditional PR, digital marketing, sales enablement, and data-driven targeting—carefully aligned to support clinical adoption, market entry, and sustained growth.
Execution + implementation: Collaboration is at the core of our execution model. We work closely with your internal teams to implement strategy efficiently, applying our expertise in medtech commercialization, regulated communications, and complex product environments.
This partnership ensures that compliant, high-impact content and campaigns are developed to engage clinicians, administrators, and decision-makers at every stage of the buying journey. Through continuous performance tracking and advanced analytics, we monitor adoption signals, campaign effectiveness, and pipeline impact in real time—allowing us to optimize programs quickly and drive measurable commercial results.
Regular monitoring + optimization: The journey doesn’t end with launch or implementation—it evolves as your product moves through adoption and growth. We continuously monitor campaign and program performance, making data-driven adjustments to optimize results across clinical, commercial, and marketing channels.
Our commitment to transparency is reflected in detailed performance reporting and actionable insights that clearly demonstrate impact on awareness, adoption, and pipeline. In parallel, we provide proactive guidance and strategic recommendations to keep your programs aligned with evolving medtech regulations, clinical practice trends, and competitive dynamics—ensuring your strategy remains effective as the market changes.
Communication + collaboration: Maintaining open, transparent communication is central to how we work with every medtech client. We foster a true collaborative partnership by actively involving your clinical, regulatory, marketing, and commercial teams in decision-making and ongoing strategy refinement.
This approach reflects our commitment to partnership in highly regulated, high-stakes markets—where alignment, clarity, and trust are essential. With deep passion for medtech innovation and complex product commercialization, KNB Communications acts as an extension of your team, supporting your journey from market entry through sustained growth and adoption.
How we work
Initial assessment + needs analysis: At KNB Communications, our journey with every prospective client begins with a comprehensive assessment. We take a deep dive into your current medtech marketing and PR efforts, with a focus on understanding your product portfolio, regulatory environment, and commercial objectives.
Our approach centers on identifying your specific business goals, target clinical and buyer audiences, and key performance indicators (KPIs). By understanding your product lifecycle stage, market challenges, and competitive landscape, we lay a strong foundation for a strategic partnership that supports successful adoption, market penetration, and long-term growth.
Research + competitive analysis: In the fast-moving medtech landscape, staying informed is essential to commercial and clinical success. Our team conducts in-depth market and regulatory research to keep you ahead of industry trends, evolving care pathways, reimbursement dynamics, and emerging technologies shaping your category.
A core component of this work is competitive analysis, where we evaluate the positioning, clinical claims, regulatory status, and go-to-market strategies of competing devices in your specific niche. By applying data-driven insights, we deliver a clear view of your market position—enabling smarter product strategy, sharper differentiation, and more confident commercial decision-making.
Customized strategy development: One size never fits all in medtech, and our strategies are built with that principle at the core. We develop PR and marketing strategies that are tailored specifically to your product category, regulatory pathway, clinical audience, and commercial objectives.
Our focus is on designing strategies that leverage KNB Communications’ deep expertise in medtech, regulated markets, and complex product launches. You can expect an integrated approach that blends traditional PR, digital marketing, sales enablement, and data-driven targeting—carefully aligned to support clinical adoption, market entry, and sustained growth.
Execution + implementation: Collaboration is at the core of our execution model. We work closely with your internal teams to implement strategy efficiently, applying our expertise in medtech commercialization, regulated communications, and complex product environments.
This partnership ensures that compliant, high-impact content and campaigns are developed to engage clinicians, administrators, and decision-makers at every stage of the buying journey. Through continuous performance tracking and advanced analytics, we monitor adoption signals, campaign effectiveness, and pipeline impact in real time—allowing us to optimize programs quickly and drive measurable commercial results.
Regular monitoring + optimization: The journey doesn’t end with launch or implementation—it evolves as your product moves through adoption and growth. We continuously monitor campaign and program performance, making data-driven adjustments to optimize results across clinical, commercial, and marketing channels.
Our commitment to transparency is reflected in detailed performance reporting and actionable insights that clearly demonstrate impact on awareness, adoption, and pipeline. In parallel, we provide proactive guidance and strategic recommendations to keep your programs aligned with evolving medtech regulations, clinical practice trends, and competitive dynamics—ensuring your strategy remains effective as the market changes.
Communication + collaboration: Maintaining open, transparent communication is central to how we work with every medtech client. We foster a true collaborative partnership by actively involving your clinical, regulatory, marketing, and commercial teams in decision-making and ongoing strategy refinement.
This approach reflects our commitment to partnership in highly regulated, high-stakes markets—where alignment, clarity, and trust are essential. With deep passion for medtech innovation and complex product commercialization, KNB Communications acts as an extension of your team, supporting your journey from market entry through sustained growth and adoption.
What our clients love about us
I have had the pleasure of working with KNB for over two years, and they have consistently enhanced multiple marketing campaigns with exceptional thought leadership content, including position papers, case studies, and infographics. KNB stands out not only for their expertise and talent in creating high-quality long-form content in the healthcare and health tech sectors but also for their reliability. They have never missed an important deadline and always make collaboration a breeze. For these reasons, I wholeheartedly recommend KNB.
— Marketing Manager, Wolters Kluwer
Control Bionics designs and manufactures complicated things—medical devices—and creating that combination of easy-to-use and powerful is always a challenge. But that isn’t the end of it. There must be an avenue to introduce our Augmentative and Alternative Communication (AAC) solution to the potential customer in a manner where there is a clarity to the product’s power and utility. It’s like that old saying about a tree falling in the woods: Does it make a sound if no one is there to hear it? KNB hears us. KNB’s expertise in getting our products in front of the right audience is crucial, nearly equal in importance to bringing our 'baby' into the world in the first place. Truly, getting us in front of the right blogger, influencer, and publication means our great idea and hard work become an indispensable device for our newly acquired client. We rely on KNB. Because every great idea deserves to be heard.
— Chief Technology Officer, Control Bionics
The team at KNB Communications is known for setting trends, not chasing them. They are visionaries who ideate, innovate, and then implement. It’s rare to find an agency that can turn raw ideas into real revenue, but KNB Communications does it time and time again.
— Chief Marketing Officer, Advanced MD
I was impressed with KNB's ability to stay organized, on track, and consistently produce excellent deliverables for our content development. It was clear to me they understood our niche space as well as how to speak to our audience. I also appreciate their responsiveness and flexibility.
— VP of Marketing, Real Time Medical Systems
I've had the pleasure of working with KNB Communications at two different organizations, and I can't overstate how impressed I am with their expertise and efficiency. From day one, they dove deep into our industry, quickly grasping the nuances of healthcare analytics and aligning their strategies with our goals.
As someone who's passionate about driving revenue through strategic marketing, I appreciate KNB's focus on results. They're not just about creating noise; they're about creating opportunities. Their approach perfectly complements my philosophy of using marketing science to deliver campaigns that lead to tangible outcomes.
Working with KNB feels like a true partnership. Their industry knowledge is second to none, and it shows in every strategy they develop. If you're looking to elevate your marketing in the healthcare sector, KNB Communications is the partner you want by your side. Connect with them, and you'll see why I'm so enthusiastic about our collaboration.
— VP of Marketing, MedeAnalytics
