Healthcare | health tech | biotech | life sciences | dental

Marketing Coordinator

Healthcare agency marketing

Job description

We are KNB Communications, an award-winning PR and marketing agency on a fast-paced journey growing and leading healthcare communications. We provide marketing and PR services for top healthcare technology and life sciences companies around the world. Our experts are renowned for moving minds and driving a better healthcare ecosystem for all. 

You are creative yet analytical. You’re great with words but don’t understand the meaning of “can’t.” You have a strong sense of what resonates with audiences on various platforms and can quickly create content that moves an audience to action.  You are enthusiastic about sharing ideas, confident in securing buy-in, and quick to react to changing trends in audience engagement. You have an exemplary work ethic and are ready to roll up your sleeves. 

Come put your passion for marketing to work at KNB Communications, where we communicate for a cause. We’re looking for a marketing assistant to join our ranks.  

As a design-oriented, highly creative, and energetic Marketing Assistant for KNB Communications, you will develop and execute digital marketing strategies for our healthcare and health technology prospects. You will have responsibility for helping to concept marketing strategies to generate awareness, engage stakeholders and influencers and drive growth. You will also be responsible for the marketing and lead-generating activities for KNB, and manage our internship program (2-3 interns per term). 

KNB Communications is 100% remote. You can work from anywhere as long as you have dependable internet and are willing to keep central or east coast hours.

Roles + responsibilities

As the Marketing Coordinator you will:

  • Create and design professional-looking presentations in Google Slides.

  • Use stock photography and video in tandem with Adobe Creative Cloud and Canva to create stunning visuals.

  • Write creatively and strategically, long- and short-form.

  • Strategically develop and execute innovative and measurable digital marketing campaigns that have a meaningful impact.

  • Create concept, content, and design for relevant marketing campaigns.

  • Actively follow trends relative to social engagement in the industry and communicate them throughout the organization. 

  • Innovate new tactics based on trends in the industry and audiences to quickly adjust based on results.

  • Stay up-to-date on best practices for social and digital, as well as the implementation of appropriate analytics tools (marketing automation and CRM) to facilitate analysis and metrics reporting.

  • Develop and share audience engagement metrics aimed at tracking the effectiveness of marketing tactics across platforms (Facebook Insights, Twitter Analytics, etc.) and an ability to translate them into actionable steps

  • Develop and manage end-to-end, scalable social media campaigns.

  • Support initiatives such as website design and development, traffic, etc.

  • Manage the KNB website, digital marketing, and lead gen efforts.

  • Research prospects and competitors; conduct industry research; work with partners to track coverage and disseminate it to the team

  • Learn analytic tools used by the firm — HubSpot, content distribution services, project management tools, online surveys, media monitoring, ROI, etc.

 

Qualifications

  • Bachelor’s degree (BA/BS) from a four-year college or university preferred

  • 3+ years of related work experience required

  • Active on all major social networks

  • Able to work independently as well as a member of the team

  • Project an extremely positive “can do” attitude and utilize sound judgment with client interactions.

  • Able to write creatively, in broad and narrow scopes, with an informative, engaging style

  • Social media management, Google Analytics, SEO, and content generation

  • Quickly understand complex healthcare domains, competitive landscapes, and varied audiences

  • Willingness to learn and adapt to feedback

  • Exceptional communications skills - written, verbal and interpersonal

  • Able to manage multiple tasks and projects simultaneously and effectively organize

We understand no candidate checks every single box. That’s why we’ve divided our experience requirements  list into “must-haves” and “nice to have.”

 

Must-have:

  • HubSpot or marketing automation experience

  • Confidence to present to prospective clients 

  • Email marketing and the ability to create and design newsletters

  • Craft client messaging to tell a story; ability to develop and repurpose content to generate engagement.

  • Proficiency in MS Office suite (Outlook / Word / Excel / PowerPoint), Google Docs, spreadsheets models and analysis, social media tracking software

  • Creative graphics and design software (Adobe Photoshop, InDesign)

 

Nice to have:

  • Healthcare industry knowledge and / or previous roles with a healthcare-focused organization

  • Websites management and page creation

  • Experience with search engine optimization practices

  • HubSpot certifications

  • Working knowledge of the Asana platform

 

Why KNBeings love KNB

  • Constant growth and career development opportunities

  • Innovative and award-winning expertise

  • Diverse, energetic, positive culture 

  • Collaborative, inclusive, engaging process 

  • Excellent benefits, including health, PTO, and 401k

  • Never waste time commuting to an office

  • This position reports to the Vice President of Marketing + Sales 

 

Please send your resume to recruiting@knbcomm.com.

 

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