Healthcare | health tech | biotech | life sciences | dental

Marketing Manager

Healthcare agency marketing

Job description

We are KNB Communications, an award-winning PR and marketing agency leading the way in healthcare communications. We provide top-tier marketing and PR services to healthcare technology and life sciences companies around the globe. Our team of experts is known for driving meaningful change and shaping a better healthcare ecosystem.

You are both strategic and analytical. You thrive in a fast-paced environment and excel at crafting innovative marketing campaigns. You’re proactive, quick to adapt to trends, and know how to deliver measurable results. You possess a strong work ethic and are ready to take on new challenges head-on.

Does this sound like you? Come put your marketing expertise to work at KNB Communications, where we communicate for a cause. We’re looking for a Marketing Manager to join our team.

As a creative, data-driven Marketing Manager at KNB Communications, you will lead the development and execution of digital marketing strategies for our healthcare and health technology clients. You will also be responsible for overseeing lead generation, client campaigns, and supporting internal marketing efforts.

KNB Communications is 100% remote, allowing you to work from anywhere with reliable internet while keeping east coast hours.

Roles + responsibilities

As the Marketing Manager you will:

  • Strategically develop and execute innovative and measurable digital marketing campaigns that have a meaningful Impact on the clients’ success.

  • Create concept, content and design for relevant marketing campaigns.

  • Support account teams to help create an integrated and measurable communications program for customers.

  • Provide advice to clients on paid digital advertising and effectively implement.

  • Actively follow trends relative to social engagement in the industry and communicate them throughout the organization. Innovate new tactics based on trends in the industry and audiences to quickly adjust based on results.

  • Stay up-to-date on best practices for social and digital, as well as the implementation of appropriate analytics tools (marketing automation and CRM) to facilitate analysis and metrics reporting.

  • Develop and manage end-to-end, scalable social media campaigns.

  • Support clients with initiatives such as web site design and development, traffic, etc.

  • Develop and manage the KNB website, digital marketing and lead gen efforts.

  • Learn about clients and competitors; conduct industry research; work with partners to track coverage and disseminate to team

  • Learn analytic tools used by the firm —HubSpot, content distribution services, project management tools, online surveys, media monitoring, ROI, etc.

 

Qualifications

  • Bachelor’s degree (BA/BS) from a four-year college or university required

  • 5+ years minimum related work experience or equivalent combination of education and experience required

  • Social media management, Google Analytics and Ads certifications, SEO and content generation, and social media tracking software

  • Familiarity with audience engagement metrics across platforms (Facebook Insights, Twitter Analytics, etc.) and an ability to translate them into actionable data

  • Understands complex healthcare domains, competitive landscapes and varied audiences

  • Proficiency in Google Docs /  MS Office; knowledge of spreadsheet models and analysis, 

We understand no candidate checks every single box. That’s why we’ve divided our experience requirements  list into “must-haves” and “nice to have.”

 

Must-have:

  • HubSpot certifications – Inbound, Email, Content

  • Client-facing experience and confidence to present to customers

  • Email marketing and ability to create and design newsletters

  • Craft client messaging to tell a story. Develop and repurpose content to generate engagement

  • Creative graphics and design software (Adobe Photoshop, InDesign)

 

Nice to have:

  • Healthcare industry knowledge and/or previous roles with a healthcare focused organization

  • Websites management and page creation
    Experience with search-engine optimization practices

  • Basic HTML or equivalent web language

  • Video creation, editing and production

  • Managed or supported Twitter chats
    Muck Rack / Cision / Meltwater media monitoring software

  • Sprout social media management software

  • PR industry background

 

Why KNBeings love KNB

  • Constant growth and career development opportunities

  • Innovative and award-winning expertise

  • Diverse, energetic, positive culture 

  • Collaborative, inclusive, engaging process 

  • Excellent benefits, including health, PTO, and 401k

  • KNB Communications is located in Stamford, CT

  • Office hours are Monday - Friday, 8:30 am to 5:30 pm ET

 

 

Please send your resume to recruiting@knbcomm.com.

 

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