Healthcare | health tech | biotech | life sciences | dental

Marketing Strategist

Healthcare agency marketing

Job description

We are KNB Communications, an award-winning PR and marketing agency on a fast-paced journey growing and leading healthcare communications. We provide marketing and PR services for top healthcare technology and life sciences companies around the world. Our experts are renowned for moving minds and driving a better healthcare ecosystem for all.

You are creative yet analytical. You have a strong sense of what resonates with audiences on various platforms and can quickly create content that moves an audience to action. You are enthusiastic about sharing ideas, confident in securing buy-in, and quick to react to changing trends in audience engagement. You have an exemplary work ethic and are ready to roll up your sleeves.

Come put your passion for marketing to work at KNB Communications, where we communicate for a cause. We’re looking for a marketing strategist to join our ranks.

KNB Communications is 100% remote. You can work from anywhere as long as you have dependable internet and are willing to keep central or east coast hours.

Roles + responsibilities

As the Marketing Strategist you will:

  • Strategically develop and execute innovative and measurable digital marketing campaigns that have a meaningful impact on the client’s success.

  • Create concept, content, and design for relevant marketing campaigns.

  • Support account teams in creating integrated and measurable communications programs for customers.

  • Provide counsel to clients on paid digital advertising and effectively implement it.

  • Actively follow trends relative to social engagement in the industry and communicate them throughout the organization. Innovate new tactics based on trends in the industry and audiences to quickly adjust based on results.

  • Stay up-to-date on best practices for social and digital, as well as the implementation of appropriate analytics tools (marketing automation and CRM) to facilitate analysis and metrics reporting.

  • Use audience engagement metrics across platforms (Facebook Insights, Twitter Analytics, etc.) and translate them into actionable data

     

  • Develop and manage end-to-end, scalable social media campaigns.

  • Support clients with initiatives such as website design and development, traffic, etc.

  • Research clients and competitors; conduct industry research; work with partners to track coverage and disseminate to team

  • Master analytic tools used by the firm —HubSpot, content distribution services, project management tools, online surveys, media monitoring, ROI, etc.

 

Qualifications

  • Bachelor’s degree in marketing (or relevant major) from a four-year college or university required

  • 4-6 years related work experience 

  • Proficiency in Google Docs /  MS Office; knowledge of spreadsheet models and analysis

  • Advanced social media tracking software experience

  • Understand complex domains, competitive landscapes, and varied audiences

We understand no candidate checks every single box. That’s why we’ve divided our experience requirements  list into “must-haves” and “nice to have.”

 

Must-have:

  • Client-facing experience and confidence to present to clients

  • Email marketing and the ability to create and design newsletters

  • Craft client messaging to tell a story. Develop and repurpose content to generate engagement

  • Creative graphics and design software (Adobe Photoshop, InDesign)

  • Social media management, SEO, and content generation

 

Nice to have:

  • Healthcare industry knowledge and/or previous roles with a healthcare-focused organization

  • Websites management and page creation

  • Basic HTML or equivalent web language

  • Video creation, editing, and production

  • Managed or supported Twitter chats

  • Muck Rack / Cision/Meltwater media monitoring software

  • Sprout social media management software

  • PR industry background

  • HubSpot certifications – Inbound, Email, Content

  • Google Analytics and Google Ads certifications

Why KNBeings love KNB

  • Constant growth and career development opportunities

  • Innovative and award-winning expertise

  • Diverse, energetic, positive culture 

  • Collaborative, inclusive, engaging process 

  • Excellent benefits, including health, PTO, and 401k

  • KNB Communications is located in Stamford, CT

  • Office hours are Monday - Friday, 8:30 am to 5:30 pm ET

 

Please send your resume to recruiting@knbcomm.com.

 

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